For leaders, creators, and entrepreneurs, "an actionable way to move forward and create worthwhile ideas that will meet a need in the marketplace" (David Baldwin, author of The Belief Economy).What separates a good idea from a great one? A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. But most pro...

Design the leadership the future demands. You don’t have to choose between results and relationships, authenticity and authority, or success and sustainability. Leadership by Design gives you the blueprint to build all three, without compromise.This isn't a book about leadership theory. It's a hands-on playbook for designing influence that lasts. Grounded in a proven three-part framework—Winning Hearts, Building Your Brand, and Achieving Success—this guide will help you:

People who always get things done have a secret: they treat action as non-negotiable.The Secret to Getting Stuff Done introduces a four-step identity-based system that transforms wishful thinking into consistent, meaningful action:• Identify what truly matters to your future self• Focus on the critical few actions that move the needle• Act consistently—regardless of how you feel or what's happening• Make it non-negotiable—no debates, no excuses

The most powerful brands don’t just capture attention—they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial succes...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This indispensable book reveals what makes brand stories “shareworthy” and guides readers through...

No matter your field of interest, A Career is a Promise offers a proven framework for finding purpose, fulfillment, and success. Robin Landa, one of the world's leading experts on creativity and idea generation, reveals practical strategies that will help you identify a career worthy of your intelligence, aptitudes, and time.Much more than a how-to guide, the roadmaps, prompts, inner directed questions, and self-assessment tools will help you discover what most excites you professi...

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Wort...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expe...

In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing.A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move...

People who always get things done have a secret: they treat action as non-negotiable.The Secret to Getting Stuff Done introduces a four-step identity-based system that transforms wishful thinking into consistent, meaningful action:• Identify what truly matters to your future self• Focus on the critical few actions that move the needle• Act consistently―regardless of how you feel or what's happening• Make it non-negotiable―no debates, no excu...