As we learned so many valuable lessons in our journey to become a start-up, we know that we should ask ourselves: ‘who’s going to buy this book?’ Or in this case: ‘read this?’ Even the idea of making a book out of our ten newsletters that tells our story, appeared to follow almost all steps of the typical curve start-ups face. This curve forms the outline of the first ten chapters of this book.As we heard many times from test readers how they liked reading a draft version of this b...