“Avanessian takes a clear interest in his subject, and readers will appreciate his enthusiasm throughout the text, as well as the many citations that demonstrate his arguments’ grounding in research.” — KIRIUS REVIEWS — In Selling Senses, Armen Avanessian reveals how sensory engagement can transform customer behavior and supercharge sales. This pioneering guide introduces a dynamic approach to sales and marketing—one that moves beyond data to engage what truly drives consumber decisions: f...

Are You Reading... or Just Skimming?With over 600 million blogs flooding the internet and 7.5 million new posts published daily, it's no wonder most readers skim rather than absorb the content. Blogs entertain-but do they truly teach?For nearly two decades, Rob Jolles has been changing the game with the BLArticle®-a unique blend of brevity, insight, and impact. Now, in this powerful collection, you'll find 45 bite-sized, lessons in persuasion, performance, ...

The veteran success coach offers practical strategies for projecting credibility at work and in life.For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn—until now. In Why People Don't Believe You Rob Jolles leverages decades of experience to equip readers with empowering and practical tools for building the kind of credibility that leads to business and social success.Jol...

Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why ...

For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn – until now.Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience to equip readers with empowering and practical tools for achieving business and social success.Jolles argues that credibility is as much about attitude as it is about aptitude. So-...

Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why ...

For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn - until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience to equip readers with empowering and practical tools for achieving business and social success.Let's face it - there are some of us who are born with a natural ability to effortle...

Persuade, Don’t Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what a...

The Diary of a Young Girl started two days before Anne Frank's thirteenth birthday. In 1942, the Nazis had occupied Holland, and her family left their home to go into hiding, as they were Jews. Anne Frank recorded daily events, her personal experiences and her feelings in her diary for the next two years. Cut off from the outside world, she and her family faced hunger, boredom, claustrophobia at living in confined quarters, and the ever-present threat of discovery and deat...

#1 NEW YORK TIMES BESTSELLER • NOW A MAJOR MOTION PICTUREA mission to Mars. A freak accident. One man’s struggle to survive. From the author of Project Hail Mary comes “a hugely entertaining novel that reads like a rocket ship afire” (Chicago Tribune).“Brilliant . . . a celebration of human ingenuity [and] the purest example of real-science sci-fi for many years . . . utterly compelling.”—The Wall Stre...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

The ability to speak with confidence and deliver winning presentations can accelerate your career, earn people's respect, and enable you to achieve your greatest goals.Anyone can learn to be a great speaker, just as easily as they can learn to drive a car or ride a bike. As one of the world's premier speakers and personal success experts, Brian Tracy reveals time-tested tricks of the trade that you can use to present powerfully and speak persuasively, whether in an...