Music supervision, or matching music to TV, live events, film, video games, ring tones, and a host of other media, is one of the fastest-growing careers in the music industry. This book guides you through real-world scenarios and legal landmines, explores sound design, and profiles key players.

Music Supervision, or matching music to TV, film, new media, video games, live events, brands, and a host of other media, is a fast-growing career path. This book guides you through real-world scenarios and legal landmines, profiles key players, explores mixing and sound design, and provides time-saving project form templates.For those who want to break into the field of music supervision, this book tells you how to get the job. Artists, publishers and labels seeking more ...

Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He s...

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choi...

An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales wid...

Think Outside the Box Office is a primer for filmmaking in the digital era covering distribution of all types of media content - feature films, shorts, webisodes, transmedia, vblogs, etc., and is the first to address the new distribution and marketing landscape facing filmmakers today. The book is a step-by-step, nuts and bolts guide to distributing and marketing a film. Each chapter addresses an essential aspect of a film’s release and offers specific techniques so filmmakers can take con...

(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, p...

"[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry." - Billboard MagazineNewly revised and expanded, the acclaimed handbook for musicians looking to write, record, and promote without a labelMore musicians are recording, distributing, marketing, and selling their own music now than ever before in history. The Indie Band Survival Guide is the critically-acclaimed, do-it-yourself moder...

The insider’s guide to becoming an insider. Want to become a record producer? Get this book. It’s the authoritative, up-to-the-minute guide to getting what it takes to become a success in today’s exciting, hyper-competitive music business. For musicians interested in hands-on record production, for aspiring pros, for anyone with an interest in the business aspects of producing, author Megan Perry has the full inside story. With full information on developing skills, building a clientele, a...

The Artist’s Guide to Success in the Music Business, 2nd Edition, is a detailed analysis of the subjects that all musicians should understand and apply to pursue a successful and sustainable career in music today. Full of practical advice, this music industry book provides comprehensive details on how to achieve self-empowerment and optimize your success in today’s music business. From production and performance tips to marketing and career-building advice, this music business book instruc...

The average independent musician, that is, a musician without a major label or publishing contract, struggles to earn a living even in the best of times. Those lucky enough to be salaried musicians, such as music directors or staff composers, earn an average salary of about $35,000 a year. Of the roughly 250,000 or so who list themselves as musicians on their tax returns, 40 percent are employed only part-time, and almost half are self-employed. About 85% of all CDs released every year sel...

“How Can I Profit from YouTube®?”Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes totheir secrets.Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll ...