Fairground Theory goes behind the scenes of the travelling fair – exploring its design, its atmosphere, and the people and processes that make it happen – in order to develop the first architectural theory of the fair.Even well-known places can be made strange when the fair arrives in town. As visitors to the fair, we are willingly overtaken by the all-round intensity of the environment: loud, fast, bright, busy, and disorientating. Yet the design of the f...