This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a handful of star brands, the book addresses the real, day-to-day wine world. In light of globa...

The updated edition of the classic introduction to wine for everyone, by Master Sommelier Andea Immer Robinson.Great Wine Made Simple established Andrea Immer Robinson as America’s favorite wine writer. Avoiding the traditional and confusingly vague wine language of “bouquet” and “nose,” it instead discussed wine in commonsense terms.Now, thoroughly revised, this edition lives up to its title by making selecting and enjoying wine truly straightforw...

A fascinating exploration of the inside world of sommeliers, sharing their unique perspectives, extensive expertise, and best stories.Rajat Parr’s profound knowledge of wines, deep relationships with producers, and renowned tasting abilities have made him a legend in the business. As wine director for the Mina Group, Parr presides over the lists at some of the country’s top restaurants. In Secrets of the Sommeliers, Parr and journalist Jordan Mackay present a fascinating p...

�In Without Reservations, Bill Marriott shares the incredible and quintessentially American success story of his family and their profound impact on the global hospitality industry, making all of us feel just a little more at home around the world.�- Indra K. Nooyi, Chairman and CEO, PepsiCo�It�s rare that someone like Bill Marriott comes along�his singular leadership has shaped the culture and the astounding success of a company of 300,000 people. Without Reservations revea...

A look at the history of a family beer business and how they've managed to maintain strength in an increasingly competitive industry.Featuring important insights from the company's current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold ...

A third year High School education was enough for Lucille Orr to achieve success in the corporate world and in her own businesses. She has owned over a dozen small enterprises and three national businesses. In her twenties her Key Punch Centres employed over 100 permanent staff and in her thirties her Australian Executive Women's Network had 19 branches across Australia.In her fifties she started AWARE Properties; the first real estate company for women in Australia and in her sixt...

A true story of midlife transformation by the Napa Valley entrepreneur who put California's wine industry on the map.In 1965, after a notorious family feud, Robert Mondavi—then fifty-two years old—was thrown out of his family's winery. Far from defeated, Mondavi was dedicated to a vision of creating a superior wine. What has happened since that fateful day is one of the greatest success stories of American business. Today, the Robert Mondavi Winery is one of the mo...

After reading this intriguing book, a glass of wine will be more than hints of blackberries or truffles on the palate. Written by the author of the popular, award-winning website DrVino.com, Wine Politics exposes a little-known but extremely influential aspect of the wine business—the politics behind it. Tyler Colman systematically explains how politics affects what we can buy, how much it costs, how it tastes, what appears on labels, and more. He offers an insightful comparative ...

Do you find yourself continually racing against time? Do you feel that you have so much to do that it's difficult to get anything done? Time management is much more complicated than making a list and checking things off. Managing time effectively is the key to managing your individual performance. In this audio program, Laura Stack, The Productivity Pro, will teach you how to set priorities; focus on what's truly important; and schedule your day. You’ll learn how to: • Take advan...

“Entertaining and edifying. . . . [Steinberger] deftly shows how any and all of us can be savvier about wine.”—Bill Ward, Minneapolis Star TribuneToday’s dynamic wine culture calls for a different kind of wine book. The Wine Savant is just that: punchy, polemical, and brimming with insights to educate and entertain beginning wine drinkers and seasoned oenophiles alike.Never has the wine world had so much to offer, and never have smart decisions abo...

"This sharp critique of French winemakers, and Bordeaux's Saint Emilion region in particular, caused quite a stir when it was published in France in 2014" ( Publishers Weekly).Already provoking debate and garnering significant attention across France and within the wine world, Vino Business is a "truly eye-opening exposé" of the dark side of French wine by acclaimed investigative journalist Isabelle Saporta ( Booklist).In recent d...

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the m...