In this eloquent first-person account of a family drama that changed the face of American business, the man who transformed IBM into the world's largest computer company reflects on his lifelong partnership with his father--and how their management style and shared dedication to excellence united to create a unique corporate culture that became the blueprint for the entire technology boom.In the course of sixty years Thomas J. Watson Sr. and his son, Thomas J. Watson Jr., together ...

The #1 New York Times bestsellerThe phenomenal true story of the black female mathematicians at NASA whose calculations helped fuel some of America’s greatest achievements in space. Soon to be a major motion picture starring Taraji P. Henson, Octavia Spencer, Janelle Monae, Kirsten Dunst, and Kevin Costner.Before John Glenn orbited the earth, or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as “human computers” used pencils, slide rules...

This vivid New York Times bestseller about 1950s America from the Pulitzer Prize–winning journalist is "an engrossing sail across a pivotal decade" ( Time ).Joe McCarthy. Marilyn Monroe. The H-bomb. Ozzie and Harriet. Elvis. Civil rights. It's undeniable: The fifties were a defining decade for America, complete with sweeping cultural change and political upheaval. This decade is...

A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.

**“Utterly fascinating. Tim Harford shows that if you want to be creative and resilient, you need a little more disorder in your world.” —Adam Grant, New York Times-bestselling author of Originals and Give and Take“Engrossing.” —New York TimesFrom the award-winning columnist and author of the national bestseller The Undercover Economist comes a provocative big idea book about the genuine benefits of being messy: at home, at work,...

The man once named one of America’s ten “toughest” CEOs by Fortune magazine offers current and future leaders practical advice on how to make their companies and organizations more effective.Throughout his distinguished career—as a naval aviator, a U.S. Congressman, a top aide to four American presidents, a high-level diplomat, a CEO of two Fortune 500 companies, and the only twice-serving Secretary of Defense in American history—Donald Rumsfeld has collec...

A New York Times–bestselling historian's in-depth portrait of life in America, from the Depression era to the early 1970s: "Magnificent" ( The New York Times).Award-winning historian and biographer William Manchester, author of The Last Lion, an epic three-volume biography of Winston Churchill, brings us an evocative exploration of the American way of life from 1932 to 1972. Covering almost every facet of American culture during a very di...

The uplifting, amazing true story—a New York Times bestseller!This edition of Margot Lee Shetterly’s acclaimed book is perfect for young readers. It's the powerful story of four African-American female mathematicians at NASA who helped achieve some of the greatest moments in our space program.Before John Glenn orbited the earth, or Neil Armstrong walked on the moon, a group of dedicated female mathematicians known as “human computers” used pencils, slide rules, and adding m...

The Startup Game is the first up-close look at how the relationship between venture capitalists and entrepreneurs is critical to enhancing the success of any economy.Entrepreneurs drive the future, and the last several decades have been a thrilling ride of astounding, far-reaching innovation. Behind this transformative progress are also the venture capitalists - who are at once the investors, coaches and allies of the entrepreneurs. William H. Draper III k...

**An absorbing and original narrative history of American capitalismNAMED A BEST BOOK OF 2017 BY THE ECONOMIST**From the days of the Mayflower and the Virginia Company, America has been a place for people to dream, invent, build, tinker, and bet the farm in pursuit of a better life. Americana takes us on a four-hundred-year journey of this spirit of innovation and ambition through a series of Next Big Things -- the inventions, techniques, and industries th...

What saved England from the Blitz, broke apartheid's back in South Africa, and won the Chicago Bulls multiple world championships? In all threee cases the answer is the same. Their leaders lived by the Law of Victory.

Uncovers the elements of creative collaboration by examining six of the century's most extraordinary groups and distill their successful practices into lessons that virtually any organization can learn and commit to in order to transform its own management into a collaborative and successful group of leaders. Paper. DLC: Organizational effectiveness - Case studies.