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Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
- Narrated by
- Allyson Johnson
Unabridged
6 hours 40 min
2018
EN
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of ...
