The scope and core content of this book is on business strategy, its application and lessons learned by the author as a practitioner targeted primarily to the C level group (CEO, CFO, CMO, CIO, CSO, etc.). It begins with a quick history of business strategy and then focuses on what the strategists role is today and what key aspects are important. The chapters are fun, but educational. The preponderance of the lessons learned come in the middle five chapters that follow the form of, All I E...