The history of American environmentalism is the history of men and women who dedicated their lives to protecting the nation's natural heritage. Almost singlehandedly, John James Audubon introduced the study of birds in North America. John Muir pushed a president and a nation into setting aside vast preserves, including Yosemite, Sequoia, Mt. Rainier, and the Grand Canyon. Marjory Stoneman Douglas did the same for the Florida Everglades, as did Mardy Murie with the Grand Tetons and the Arct...

Tracing the vivid saga of Native American and pioneer men, women, and children, this guide covers the colonial beginnings of the westward expansion to the last of the homesteaders in the late 20th century. Dozens of firsthand accounts from journals and autobiographies of the era form a rich and detailed story that shows how life in the backwoods and on the prairie mirrors modern life in many ways—children attended school and had daily chores, parents worked hard to provide for their famili...

What all managers need to know about growth in a turbulent worldEspecially in these turbulent times, good risk management is about exploiting opportunities for growth while protecting value already created. To do this, corporate leaders must, first and foremost, learn to manage the chain of cause and effect between risk and shareholder value. Now Risk shows them how. As vice chairs of the international consulting giant KPMG L.L.P., authors Mary Pat McCarth...

The essential guide to making smarter decisions by decoding CEO CommunicationsRecommended reading in Warren Buffet’s 2013 Shareholder LetterInvesting Between the Lines introduces a revolutionary method for evaluating the financial integrity of a company. You don’t need special access to “insider” information or a degree in accounting to figure it out. In fact, the secret is right in front of you—in black and white—in the words of every s...

The right phrase for every situation . . . every timeThe latest guide in the top-selling, easy-to-use Perfect Phrases series gives you the correct vocabulary to use to get the best salary or job offer possible. Using words and phrases that take away the taboo surrounding the subject of money, you can ask for what you want-and deserve-with confidence.Provides quick, easy steps that prepare readers for salary negotiations, job interviews, or performance...

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas ...

The questions investors need to ask . . . The answers corporate America must give about the true facts of corporate performance and value.During the 2001 baseball season, when games were played at Enron Field in Houston, a typical reaction was: “What the hell is Enron and what do they do?” Now we know more about the executives and inner workings of today’s best-known rogue company than we ever imagined. But it turns out that Enron is just the most egregious case of a disturbing tre...

The bestselling first edition of The McGraw-Hill Guide to Starting Your Own Business sold more than 75,000 copies, and took the reader step-by-step through the entire process of starting a new venture. This completely revised second edition once again shows entrepreneurs the keys to determining the best business opportunities, creating a business plan, and formulating a winning marketing strategy. In addition, it now profiles alternative sources of funding from SBA loans to angel ...

Mastering the Art Managing Money is an unconventional book. It teaches that success in money matters is more art than science. The book begins with introductory lessons on why we all need to manage money properly. Chapter two reveals that the science of financial management is simply not enough. The role of emotions in financial decision making was x-rayed in addition to a presentation of different concepts of success. The main body of the book focused on a series of five connected steps o...

This book is for entrepreneurs who want to realize their vision, want to build a major enterprise, and want to change the world. To do that, you'll need two things: cash and speed. You'll need to get the money, and then run like mad before a big existing competitor slows you down, or another fast-moving start-up runs up your tailpipe.To get the money, you may want to consider raising money from institutional investors, the venture capital firms. The good news is that venture-backed...

Why should you go to the trouble of creating a written business plan? There are three major reasons:The process of putting a business plan together, including the thought you put in before beginning to write it, forces you to take an objective, critical unemotional look at your business project in its entirety. The finished product your business plan is and operating told which, properly used, will help you manage your business and work toward its success. The completed business pl...

Learn the fundamental skills of how to become a successful Risk Management Professional.The book delivers fundamentals of Risk Management in banks – overview of the principles, processes, and frameworks of Risk Management.