This books provides guidance to B2B Marketers how to apply artificial intelligence to different marketing efforts.

Engage Customers Around the World with Cross-Regional Content MarketingTechnology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.LEARN HOW TO:Create content that engages people--regardless of thei...

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands ...

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field.With the proven techniques...

Publishing is the NEW MARKETING. REACH MORE CUSTOMERS THAN EVER WITH TARGETED CONTENTHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?EPIC CONTENT MARKETINGOne of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt o...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his ...

This simple user-friendly guide explains how you can access the full power of LinkedInincluding advice on making lasting business connections building a unique personal brand and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessin...

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is ...

A young New Yorker grieving his mother's death is pulled into a gritty underworld of art and wealth in this “extraordinary” and beloved novel that "connects with the heart as well as the mind" (Stephen King, New York Times Book Review), named a New York Times Best Book of the 21st Century.Theo Decker, a 13-year-old New Yorker, miraculously survives an accident that kills his mother. Abandoned by his father, Theo is taken in by the family of a weal...

**#1 NATIONAL BESTSELLER • Lisbeth Salander and Mikael Blomkvist return to the Girl in the Dragon Tattoo series in this ripped-from-the-headlines, high-octane follow-up to Stieg Larsson's The Girl Who Kicked the Hornet's Nest. • Also known as the Millennium series“Rest easy, Lisbeth Salander fans—our punk hacker heroine is in good hands.… A twisty, bloody thrill ride.… An instant page-turner.” —USA Today**The next installment in the Millennium series: a ge...

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real t...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small co...