This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific...

Our illustrated travel guide will take you to Istanbul. Istanbul is Turkey's most populous city, and its cultural and financial center. Located on both sides of the Bosphorus, the narrow strait between the Black Sea and the Marmara Sea, Istanbul bridges Asia and Europe both physically and culturally. Istanbul's population is estimated to be between 12 and 19 million people, making it also one of the largest in Europe and the world. Istanbul was one of three European Capitals of Culture in ...

Our illustrated travel guide will take you to Northern Cyprus. The Turkish Republic of Northern Cyprus is a self-proclaimed republic on the northern and eastern side of the island of Cyprus. Turkey is currently the only state which recognizes the TRNC. Cyprus itself is an island in the Mediterranean Sea, south of Turkey. After Sicily and Sardinia, Cyprus is the third largest island in the Mediterranean Sea. Cyprus gained its independence from the United Kingdom in 1960. ...

Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity.Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of...

Our illustrated travel guide will take you to Dubai, one of the seven emirates that make up the United Arab Emirates. It is rather like an independent city-state and is the most modern and progressive emirate in the UAE, developing at an unbelievable pace in the tourist and trade sectors especially. Dubai is essentially a desert city with superb infrastructure, liberal policies (by regional standards), that became popular for its excellent tourist amenities. Just 5 hours from...

Turkey has a very colorful business culture, where East and West and the old and new exist together, and where some business principles and the factors behind them are not easy to understand. My main reason for writing this book is to enable people from different cultural backgrounds to understand the fundamental business principles in Turkey, and to act on these rather than on their perceptions. By doing this, they can work more effectively without wasting time resolving disputes. Turks c...

What is the future for brands and branding? Does globalization mean that individuality will be crushed by massive multinationals? Or will there still be room for brands and places that trade on being different? With the rise of new markets in India, China, Brazil and elsewhere, will new global brands emerge based around local strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Incisive, invigorating and visionary, this...

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and suc...

This publication, published by SamEnrico, covers Ultimate Handbook Guide to Jeddah : (Saudi Arabia) Travel Guide

This publication, published by SamEnrico, covers Ultimate Handbook Guide to Doha : (Qatar) Travel Guide

The rebellion sweeping the Middle East is being powered by people using social media and mobile phones to unite and share their anger to force change. A remarkably similar revolution is beginning to happen to businesses around the world. Act now before it happens to yours.

When author Steve Burton heard the plan for transforming a relatively untouched bird sanctuary in the Middle Eastern emirate of Abu Dhabi into a complex, global entertainment and premier yachting destination within thirty months, he thought the idea was impossible. The Rulers believed otherwise. It will be done. Burton was tasked with performing at the highest level and not sweating the small stufflike money. No was removed from his vocabulary. Those were the rules. Deadlines were...