The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are consta...

Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your ultimate guide to mastering the digital marketing landscape. Whether you're an entrepreneur building your brand from the ground up or a small business owner eager to scale, this audiobook is packed with actionable insights to transform your marketing approach in today’s digital-first world.In Digital Threads, renowned Fractional CMO, keynote speaker, university educat...

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are consta...

This audiobook is narrated by a digital voice.Most professionals treat LinkedIn like a digital resume and wonder why it never brings them business. It doesn't have to be that way.In this fully updated and expanded edition, bestselling author and fractional CMO Neal Schaffer shows you how to turn LinkedIn into a real engine for growth. Drawing on more than fifteen years of experience, he walks you step by step through the strategies that actually generate cl...

Today, there are still a large number of companies who, while engaging in social media, dont have a strategic approach nor have ever created an actual social media strategy document that can be shared internally. Furthermore, many companies dont even calculate how effective they are at their social media, one of the critical components of implementing any social media strategy. While companies spend more time, and money, in their social media efforts, the need to create an internal plan (=...

MULTI-AWARD-WINNING DIGITAL MARKETING GUIDEWinner: 2024 American Book Fest Best Book Awards (Marketing & Advertising) | 2024 Goody Business Book Awards (Digital Marketing) | 2024 International Firebird Book Award (First Place) | 2024 Royal Dragonfly Book Awards (First Place)Are you a small business owner or entrepreneur struggling to navigate the overwhelming world of digital marketing?In today's digital-first econo...