Is your business not reaching enough prospects, experiencing long sales cycles, or not seeing your marketing campaigns generating the revenue you expect? What if you could have instant access to preexisting plans, do more in less time, save money, and increase your ROI? Morgan Rees has put it all together in Marketing Action Plans, a concise, step-by-step book with bottom line guides and strategies that will take your company from invisible to remarkable. Its like having your own ...

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?  Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content...

Use Kanban to maximize efficiency, predictability, quality, and valueWith Kanban, every minute you spend on a software project can add value for customers. One book can help you achieve this goal: Agile Project Management with Kanban.Author Eric Brechner pioneered Kanban within the Xbox engineering team at Microsoft. Now he shows you exactly how to make it work for your team.Think of this book as “Kanban in a box”: open it, read the quicksta...

Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition in working wi...

The nation's #1 online resume service offers its exclusive advice on how to craft a winning resumeThe Resume.com Guide to Writing Unbeatable Resumes draws upon the author's considerable expertise, as well as the vast Resume.com database, to arm job seekers with:Sample resumes for every profession and job category, at every level, from entrylevel to executiveA comprehensive database of keywords, arranged by industryElectron...

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriate...

Ever heard of the new business phenomenon, "Growth Hacking" in the world of marketing? It may be that your competitors are thinking to adapt this form of marketing. So, why should you wait and watch them succeed? To outperform them and get a competitive edge in your business, choosing Growth Hacking to grow your customer base should be your only choice.But what it actually is and who is it for? Will it really help you expand your business without the need to spend millions of dolla...

On the list of things you want to do in life, writing a resume is right up there with hitting yourself in the head with a hammer. Yet your resume is the most financially important document you will ever own. When your resume works, you work, and when it doesn't, you don't either. It's that simple. Knock 'em Dead Resume Templates shows you how to write a killer resume and includes 105 ready-to-use Microsoft Word resume templates. You get resume writing advice from a New York Times career be...

Janet Gregory and Lisa Crispin pioneered the agile testing discipline with their previous work, Agile Testing. Now, in More Agile Testing, they reflect on all they’ve learned since. They address crucial emerging issues, share evolved agile practices, and cover key issues agile testers have asked to learn more about.Packed with new examples from real teams, this insightful guide offers detailed information about adapting agile testing for your environment; learning...

This is the eBook version of the printed book.This digtial Short Cut provides a concise and supremely useful guide to the emerging trend of User Acceptance Testing (UAT). The ultimate goal of UAT is to validate that a system of products is of sufficient quality to be accepted by the users and, ultimately, the sponsors. This Short Cut is unique in that it views UAT through the concept that the user should be represented in every step of the software delivery lifecycle--including req...

Affiliate marketing is something that seems so very accessible - buy a domain name and website, put up some affiliate offers, and wait on the check to arrive. The reality is more complicated. Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today.

The book explains how business analysts and information technology professionals can work together to create innovative business solutions using the agile approaches now emerging in practice. It explains the methods used by such cross disciplinary teams to create business value based on the use of information technology. These methods combine concepts now found in agile system development, such as stories, features, roles and business activities, into collaborative processes that lead to i...