This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency an...

The novel coronavirus SARS-CoV-2, which causes the disease known as COVID-19, has infected people in 212 countries so far and on every continent except Antarctica.Vast changes to our home lives, social interactions, government functioning and relations between countries have swept the world in a few months and are difficult to hold in one’s mind at one time. That is why a collaborative effort such as this edited, multidisciplinary collection is needed. This book confronts the vulne...

Rated as one of the top 15 breakthroughs in medicine over the last 150 years, evidence-based medicine (EBM) has become highly influential in medicine. Put simply, EBM promotes a seemingly irrefutable, principle: that decision-making in medical practice should be based, as much as possible, on the most up-to-date research findings. EBM has been particularly popular within psychiatry, a field that is haunted by a legacy of controversial interventions. For advocates, anchoring psychiatric pra...

A "fascinating" and groundbreaking work of science that demonstrates the possibilities for human control over the workings of the brain ( Cleveland Plain Dealer).Conventional science has long held that "the mind" is an illusion, a mere side effect of electrochemical activity in the physical brain. The Mind & The Brain argues exactly the opposite: that the mind has a life of its own. Dr. Schwartz, a leading researcher in brain dysfunctions, and ...

**One of our greatest philosophers and scientists of the mind examines where the self comes from – and how our selves can exist in the minds of others.“I Am a Strange Loop is a work of rigorous thinking, but it’s also an extraordinary tribute to the memory of romantic love: The Year of Magical Thinking for mathematicians.” ―Time**Deep down, your brain is a chaotic seething soup of particles. On a higher level it is a jungle of neurons, and on a ye...

“Accessible, witty . . . an important new researcher, philosopher and popularizer of brain science . . . on par with cosmology’s Brian Greene and the late Carl Sagan” (The Plain Dealer).One of the Wall Street Journal’s 10 Best Nonfiction Books of the Year and a Publishers Weekly “Top Ten in Science” TitleEvery person is unique, but science has struggled to pinpoint where, precisely, that uniqueness resides. Our genome may determin...

Blackmore explores the big questions on the nature of brains, minds, and consciousness, through twenty lively and engaging interviews with some of the best-known personalities from the worlds of science and philosophy. - ;A delightful collection of interviews with 20 famous names in the study of consciousness. Sue Blackmore, herself a writer on consciousness, engages in conversation with each of these very different personalities, drawing out their views on the nature of the mind, on how w...

A new theory is taking hold in neuroscience. It is the theory that the brain is essentially a hypothesis-testing mechanism, one that attempts to minimise the error of its predictions about the sensory input it receives from the world. It is an attractive theory because powerful theoretical arguments support it, and yet it is at heart stunningly simple. Jakob Hohwy explains and explores this theory from the perspective of cognitive science and philosophy. The key argument throughout The...

It is only in the past 20 years that the concept of 'recovery' from mental health has been more widely considered and researched. Before then, it was generally considered that 'stability' was the best that anyone suffering from a mental disorder could hope for. But now it is recognised that, throughout their mental illness, many patients develop new beliefs, feelings, values, attitudes, and ways of dealing with their disorder. The notion of recovery from mental illness is thus rapidly bein...

One of the most widespread words in medicine is placebo and placebo effect, although it is not always clear what it means exactly. Recent progress in biomedical research has allowed a better clarification of the placebo effect. We know that this is an active psychobiological phenomenon which takes place in the patient's brain and that is capable of influencing both the course of a disease and the response to a therapy. Since publication of the first edition of this book in 2008, there has ...

The human face is unique among social stimuli in conveying such a variety of different characteristics. A person's identity, sex, race, age, emotional state, focus of attention, facial speech patterns, and attractiveness are all detected and interpreted with relative ease from the face. Humans also display a surprising degree of consistency in the extent to which personality traits, such as trustworthiness and likeability, are attributed to faces. In the past thirty years, face perception ...

Emotions and actions are powerfully contagious; when we see someone laugh, cry, show disgust, or experience pain, in some sense, we share that emotion. When we see someone in distress, we share that distress. When we see a great actor, musician or sportsperson perform at the peak of their abilities, it can feel like we are experiencing just something of what they are experiencing. Yet only recently, with the discover of mirror neurons, has it become clear just how this powerful sharing of ...