"Beautiful and endlessly fascinating. . . . you'll never look at punctuation the same way again." —Michael Bierut, partner, PentagramIn this show-stopping guide with more than seventy-five uniquely designed two-color spreads—a rollicking linguistic ride in the spirit of Eats, Shoots & Leaves and Just My Type—award–winning graphic designer Michael Arndt explores the typographic origins, names, and shapes of both common and uncommon punctuation marks...

A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses ...

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new fore...

Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.Each project is told in Bieruts ...

A monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclecti...

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered des...

" Business Adventures remains the best business book I've ever read." —Bill Gates, The Wall Street JournalWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are a...

**NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post**Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspirac...

**“Witty, compelling, and just plain fun to read . . ." —Evelyn Lamb, Scientific AmericanThe Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands**The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract...

“Csikszentmihalyi arrives at an insight that many of us can intuitively grasp, despite our insistent (and culturally supported) denial of this truth. That is, it is not what happens to us that determines our happiness, but the manner in which we make sense of that reality. . . . The manner in which Csikszentmihalyi integrates research on consciousness, personal psychology and spirituality is illuminating.” —Los Angeles Times Book ReviewThe bestsell...

The 30th anniversary edition of the virtuosic, wickedly comic modern classic about the pursuit of happiness in America, with a new foreword by Michelle Zauner, author of the New York Times bestselling sensation Crying in H Mart.“To my mind, there have been two great American novels in the past fifty years. Catch-22 is one; this is the other.” —Stephen King, Entertainment WeeklySet in an addicts’ halfway h...

#1 NEW YORK TIMES BESTSELLER • Now a major motion picture directed by Steven Spielberg.“Enchanting . . . Willy Wonka meets The Matrix.”—USA Today • “As one adventure leads expertly to the next, time simply evaporates.”—Entertainment WeeklyA world at stake. A quest for the ultimate prize. Are you ready?In the year 2045, reality is an ugly place. The only time Wade...