A picture book series about the extraordinary men and women who have shaped Australia's history, including our brave Anzac soldiers.Anzac stands for Australian and New Zealand Army Corps. It is the name given to the Australian and New Zealand troops who landed at Gallipoli in World War I. The name is now a symbol of bravery and mateship.From Ned Kelly to Saint Mary MacKillop; Captain Cook to Douglas Mawson, the Meet ... series of picture books tell...

This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post on social media? Do I advertise online? Do I place ads in traditional media, like newspapers? This easily digestible book discusses – with pros and cons – every conceivable promotional channel and offers some thoughts to help you plan your marketing communications. Business students, too, ca...

This collection of articles by IT industry experts explores the challenges IT professionals face when moving from a technical into a managerial role. The authors look at the skills required to scale the career ladder, the opportunities for training and development and how to progress from a first job in IT to CIO. Each article ends with a range of current resources and recommendations including blogs, books and websites.

The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology

Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events.Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event....

MASTER THE BASICS OF SALES AND NEGOTIATION IN JUST A FEW HOURS!In today's fast-paced world, all leaders and business people need a basic understanding of strategic sales and negotiation skills.Unlock the Secrets to Closing Deals with Ease: Here is a simply written and easy-to-understand book on the basics of sales and negotiation that can be read within a few hours, giving you the much-needed insight to close your next deal...

What is the responsibility of not-for-profit boards for their organizations strategy…and what should it be?The monograph 20 Essential Questions Directors of Not-for-profit Organizations Should Ask About Strategy is a concise, easy-to-read discussion on the role that directors play in performing one of their most important functions helping to set the strategic direction of the organization. The monograph offers an indispensable action plan for directors who wish to constructively engage thei...

Getting hired just got easierYou are about to discover everything you need to know about job applications and how to make them work. Starting on Sunday and going through to Saturday, you will learn the stages of a job application step by step so you build up a picture of what it takes to be successful. For many job applicants, what goes on behind employers' closed doors remains a hidden world but, by Saturday, you will have taught yourself how job applications are p...

As recruitment becomes ever more important to a business achieving its corporate objectives, recruiters must raise their game, delivering new and innovative solutions while also doing their job well and achieving the results needed for their clients and candidates. The Professional Recruiter's Handbook, second edition, is a complete guide to achieving success in recruitment. The authors explore the techniques used by the most successful recruiters, both agency and...

It's a competitive jobs market and coming second will not get you the job. This revised and updated 2nd edition of How to Get a Job in a Recession provides practical advice with masses of free bonuses is an easy to follow, straightforward guide.It's like a one-to-one job search coaching session providing expert advice and a structured plan.This book will be relevant for you whether you are at the start of your career or a job changer who needs both a reminder of the basics ...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write an Irresistible CV helps you to write and refine a CV that communicates who you are and shows off your skills, talents and all you have to offer.

Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in this highly competitive market.The book covers a range of areas from successful...