Make your customers happy to pay moreThere is no other business step that can increase profits as quickly and reliably as raising prices. But raising prices is the one marketing decision most likely to make a manager break out in a cold sweat.Don’t let this be you.Here’s help in “the most practical book on pricing ever written.”Inside this book are 47 different price-raising strategies all proven to work well for at least some companies. Man...

The operating manual — for your life as you age!Aging ain’t for sissies! There’s trouble coming your way. And choices to make. Avoid “gurus” out there — all insisting their way is the only way. We didn’t put up with that when we were young — why start now?The only good plan for your future is YOUR plan! Here’s a look at all your choices on retirement, money, health, love, sex, death, contributing to society, and having the fun of your life!Contains ...

All pricing decisions are not logical! People also buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers.* How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS.* How to raise prices -- and get MORE ORDERS.You might believe there is no such thing as too-low pricing. But...

Pain-free pricing strategy.79 pricing "parables" such as: "Know your customers. If a man known for his cheapness buys from you... raise your prices immediately.""This book makes pricing so much fun, you might not realize how much you're learning!" -- Bob Bly, author of Fool-Proof Marketing"This book can protect you from pricing mistakes that can devalue your company." -- Roland A. DeSilva, Oaklins DeSilva+Phillips"Both experienced and novice market...