Showing results for "mark schaefer"
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2024
EN
Four hundred years ago, an expedition set forth from the Commonwealth of Humanity to colonize new worlds and expand the boundaries of human settlement. The expedition eventually settled four new planets--but never heard from the Commonwealth again. Now, facing a relentless and unstoppable enemy, the League of Four Worlds must attempt a daring mission to travel hundreds of light-years back to Commonwealth space for help. But does the Commonwealth exist, and if it does, will it be able to he...
The Certainty of Uncertainty
The Way of Inescapable Doubt and Its Virtue
2018
EN
The world is full of people who are very certain--in politics, in religion, in all manner of things. In addition, political, religious, and social organizations are marketing certainty as a cure all to all life's problems. But is such certainty possible? Or even good? The Certainty of Uncertainty explores the question of certainty by looking at the reasons human beings crave certainty and the religious responses we frequently fashion to help meet that need. The book takes an in-depth view ...
2013
EN
Launch a business and ignite a movement with a powerhouse blog!Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business."If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to succ...
2013
EN
THREE E-BOOKS IN ONEReturn on InfluenceReturn on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing t...
2012
EN
Winner of a Choice Magazine Outstanding Academic Title Award!We are on the cusp of a marketing revolution.And it is being led by you.Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales.In this revolutionary book, renowned marketing consultant and college educator...
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The Charisma Myth
How Anyone Can Master the Art and Science of Personal Magnetism
2012
EN
Accessible
What if charisma could be taught?For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the technique...
To Sell Is Human
The Surprising Truth About Moving Others
2012
EN
Accessible
**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a p...
Decisive
How to Make Better Choices in Life and Work
2013
EN
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to...
Crush It!
Why NOW Is the Time to Cash In on Your Passion
2009
EN
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.This no-nonsense guide lays out the step-by-step playbook for building your empire:Monetize Y...
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
2011
EN
Accessible
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common ...
Go Pro
7 Steps to Becoming a Network Marketing Professional
2013
EN
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro a...
The Willpower Instinct
How Self-Control Works, Why It Matters, and What You Can Do to Get More of It
2011
EN
Accessible
Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The Willpower Instinct explains exactly what willpower is,...











