Ever caught yourself people-watching and thinking, what on earth are we doing?Humans: we’re curious creatures - brilliant, social and just a little bit weird. In A Spotter’s Guide to Humans, behaviour expert Mark Earls unpacks the odd habits, copycat moments and social quirks that make our species both ridiculous and remarkable. Through witty, insightful snapshots, he reveals the hidden patterns that shape how we think, share, follow and belong.

How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.I'll Have What She's Having

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides suggestions on how to harnesses this new knowledge in marketing, through example and anecdote. ...