A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse bran...

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerh...

The *New York Times*bestselling final installment of Jeff VanderMeer’s wildy popular Southern Reach TrilogyIt is winter in Area X, the mysterious wilderness that has defied explanation for thirty years, rebuffing expedition after expedition, refusing to reveal its secrets. As Area X expands, the agency tasked with investigating and overseeing it--the Southern Reach--has collapsed on itself in confusion. Now one last, desperate team crosses...

**#1 NATIONAL BESTSELLER • Lisbeth Salander and Mikael Blomkvist return to the Girl in the Dragon Tattoo series in this ripped-from-the-headlines, high-octane follow-up to Stieg Larsson's The Girl Who Kicked the Hornet's Nest. • Also known as the Millennium series“Rest easy, Lisbeth Salander fans—our punk hacker heroine is in good hands.… A twisty, bloody thrill ride.… An instant page-turner.” —USA Today**The next installment in the Millennium series: a ge...

THE LIFE-CHANGING NEW YORK TIMES BESTSELLER • MORE THAN TWO MILLION COPIES SOLD • Now in a 10th anniversary edition featuring a new introduction and bonus 21-day challenge.“Essentialism holds the keys to solving one of the great puzzles of life: How can we do less but accomplish more?”—Adam Grant, bestselling author of Think AgainEssentialism isn’t about getting more done in less time. It’s about getting only the r...

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research from around the wor...

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

Jonathan Fields knows the risks-and potential power-of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a 3-month old baby, he signed a lease to launch a yoga center in the heart of New York City. . . the day before 9/11. But he survived, and along the way he developed a fresh approach to transforming uncertainty, risk of loss, and exposure to judgment into catalysts for innovation, creation, and achievement.Prope...

"This is the book where self-help turns into helping the world—and then turns back into helping yourself find a better life. Fascinating and timely!"—Bill McKibben, author of Eaarth: Making a Life on a Tough New PlanetWhat does it take to achieve a successful and satisfying life? Not long ago, the answer seemed as simple as following a straightforward path: college, career, house, marriage, kids, and a secure retirement. Not anymore. Staggering student loan debt, sweeping ...

Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior-great stories.With insights from mythology, advertisin...

Winning from Within by leadership and negotiation expert Erica Ariel Fox presents a contemporary approach for getting more of what you want, improving relationships, and enjoying life’s deeper rewards.With principles developed while teaching negotiation at Harvard Law School and coaching executives in business communication around the world, Fox provides a map for understanding your inner world and a method for sorting yourself out.Fox uses insights from Western ps...

When we learn to present naked, we reach our audiences by communicating the essence of the message, stripping away all that is unnecessary and embracing the ideas of simplicity, clarity, honesty, integrity, and passion. If "slideware" is used, the slides never steal the show or rise above serving a strong but simple supportive role. The ideas in the presentation may or may not be radical, earth shattering, or new, but there is freshness to the approach and content that makes a lasting impr...