Inspiration. Respect. Trust. Love. Human values projected through an intangible (the brand as a symbolic entity) capable of providing a unique lived experience to each individual, thus, attaining a quality that transcends the primary function. Oxytobrands presents a new vision of, emotional branding, the marketing of experiences, and the construction of brands. A vision that contemplates the totality of the factors involved in the creation of a solid brand platform. At the same time, it re...

People who are trying to solve tough economic, social, and environmental problems often find themselves frustratingly stuck. They can't solve their problems in their current context, which is too unstable or unfair or unsustainable. They can't transform this context on their own-it's too complex to be grasped or shifted by any one person or organization or sector. And the people whose cooperation they need don't understand or agree with or trust them or each other.Transformative sc...

A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators.Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for e...

For anyone who has blanched at the uphill prospect of finishing a long piece of writing, this book holds out something more practical than hope: it offers a plan. The Clockwork Muse is designed to help prospective authors develop a workable timetable for completing long and often formidable projects.The idea of dashing off a manuscript in a fit of manic inspiration may be romantic, but it is not particularly practical. Instead, Eviatar Zerubavel, a prolific and successful ...

Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on an...

Brazilian educational advisor and career coach Ricardo Betti helps people achieve their dreams. In Worth It, he shares the inspiring collection of stories of his clients who embarked on the adventure of taking time off from their careers to study abroad and gain international experience to earn an MBA (master of business administration) degree.More than a guidebook to the MBA, Worth It tells the tales of peoples dreams and realities and recounts their achievements. It shows how Bet...

Adesiji offers a practical process-driven guide to how pre-conceived ideologies of personal leadership may be overcome. He calls for coachability, mentorship, perseverance and the need to set clear goals. Adesijis recipe for effective planning and his apt reference to Learning, Unlearning and Relearning summarizes his practical approach to leadership. This is certainly a must read for individuals at all levels of their careeryoung, mid and senior. Andy Igonor, PhD [Educator, Alberta Canada...

In Finance for Non-Financiers: Advanced Finances, Jos Saul Velsquez Restrepo provides information about high-level finance management. From discussing basic, special, and professional finances, Restrepo focuses on advanced finances in this book. He begins with an introduction of managemental costs, where he educates readers how to find the best approach and the most suitable procedure in calculating the exact cost of a service. From here, the author probes into strategic finances, cash flo...

In Exercises for Rebel Artists, Guillermo Gomez-Pena and Roberto Sifuentes use their extensive teaching and performance experience with La Pocha Nostra to help students and practitioners to create ‘border art’.Designed to take readers right into the heart of radical performance, the authors use a series of crucial practical exercises, honed in workshops worldwide, to help create challenging theatre which transcends the boundaries of nation, gender, and racial identity....

Master every social situation with confidence and always know what to say. Do you feel like the third wheel in social situations? Do you find it impossible to figure out how to make others like you? Have you always secretly admired and envied those who connect with others easily but you had no idea how to do it yourself? If you said yes to one or more of these questions this book will help you to become a people person.This book is for you if you don’t know how to win friends, are ...

Self Mastery is the most elusive of all human quests. A lifetime is never sufficient for most people. Learning to be the best that you can ever become demands the full faculties of the brain, the heart and the spirit. This search for the ultimate self begins with learning to think, using both rational, analytical and critical mind and the associative, creative, systemic and integrative mind. It then conjures that other way of knowing without knowing why you know. This is learning to intuit...

Technology is the most distinctive characteristic of a knowledge society; however, technology is not stable, and it is defined by change and speed. Furthermore, the complexity of the sociotechnical systems that generate technology is not accessible to the average citizen. For this reason, the goal of this book is to assess changes in technology and present this analysis using language that helps an interested reader understand the direction in which technologies are progressing as well as ...