All accountants, whether in commerce, industry, government, the not-for-profit sector or the accounting profession, must change significantly to remain relevant by becoming commercial, value adding business partners. This book shows how. Accountants' worlds are changing fast, so much so that in a few years' time accountants as we know them today may not even exist, for two reasons. Firstly, accountancy often tops the list of professions facing automation; it is likely that computers rather...

GREAT IDEAS CHANGE THE WORLD, but how do you know if your idea is truly great? That is the problem Professor Sean Wise addresses in his third and best book to date. Sean Wise, former online host and business advisor to the hit reality show, Dragons' Den, has heard tens of thousands of entrepreneurs' idea pitches. Some were good, most were bad, and in this book he shows you how to tell the difference. Based on more than 20,000 hours of pitches, Wise takes us inside the minds of investors an...

Anyone involved in business will, at some point, need to prepare a business plan--whether it is to raise financing, sell a business, or develop a specific project. Brian Finch covers all the issues in producing a plan--from profiling competitors and forecasting market development, to providing clear and concise financial information. He also includes a full glossary, case histories and a detailed section on the key issue of using internal business plans.

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:Start an agencyManage your agency profitably with ...

Managing projects just got easierThis book will help you come to grips with the basics of project management in a week. By the end of the week you will know your way through the process more clearly. For a start, you will have to consult your end users to work out their precise requirements. You will then need to work out the best way to deliver the required outputs, consider the size of the team you will need to meet those requirements and prepare a schedule for th...

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Be a Brilliant Entrepreneur is a short, simple and to-the-point guide to getting your enterprise off the ground.. In just 96 pages, with help and advice from successful entrepreneurs, the reader will discover how to give fulfil their potential, maintain their passion and find success.

Bestselling business author and star of BBC TV's Dragons' Den, Duncan Bannatyne is back with a brand new book. 37 Questions covers all the essential queries business managers and entrepreneurs should be able to ask themselves and answer honestly, but so often fail to do so, such as:What's my most profitable line?What do my customers want next?Who's my greatest business rival?What might stand in my way?

Businesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it.NOT GOT MUCH TIME?One, five and ten-minute introductions to key principles to get you ...

TRANSFORM YOUR AVERAGE BUSINESS INTO A FORMULA1 CLASS RACING BUSINESSInternational authors and leading business consultants Simon Frayne and Daniel O'Connor share the science, wisdom and closely guarded high performance tips and strategies in this book. If you have ever dreamed of a better business to provide a bigger life, Formula 1 For Business will show you how to achieve the profitability, value and ultimately business success you desire. Discover how to get the most out of you...

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real busi...

Accountants are routinely awarded the accolade of ‘trusted advisor’. Yet many accountants, bogged down with compliance work, spend most of their time writing history instead of helping their clients make history. There has been much talk about how accountants should embrace value-based, business improvement services so that they can step up and truly embrace their trusted advisor status. Yet little has been written on how to go about doing that in a way that sits firmly within the accounta...

Many, whether completing their education or looking for a change of career, will have started to consider entering the business world, whether taking up a career in industry, starting up their own business or studying business. In either case, the first barrier to overcome may be complete or partial lack of knowledge of what business is actually all about; its basic concepts and terminology.A Business Guide for Beginners addresses the needs of readers seeking to develop their pract...