Countries, cities, and companies are investing in smart cities and digital economies.

World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developm...

Globally, the health sector faces significant demands for reform and improvement to meet the needs of the 21st Century. To achieve that goal, highly sophisticated and capable leaders are required across all dimensions of the health system. This book describes the key challenges that demand reform, why better leadership is the source code for better system performance, and the issues that stand in the way of getting that leadership. It includes substantive treatment of the modern democratic...

The problems we face in the 21st century require innovative thinking from all of us. Be it students, academics, business researchers of government policy makers. Hopes for improving our healthcare, food supply, community safety and environmental sustainability depend on the pervasive application of research solutions. The research heroes who take on the immense problems of our time face bigger than ever challenges, but if they adopt potent guiding principles and effective research lifecycl...

It is more possible than ever to influence and shape our working environments, our experience of work and each other. Business leaders who set the conditions and create engaging, meaningful work through organisational design and use of the knowledge and creative potential of their workforces are engaging in smart working. In Smart Working: Creating the Next Wave, Anne Marie McEwan explains how smart working is more than just flexible and mobile working. It is about flexibility and autonomy...

Life without the internet, a very new technology, seems almost unimaginable for most people in western nations. Today the internet is intrinsic to media and communications, entertainment, politics, defence, business, banking, education and administrative systems as well as to social interaction. The Internet disentangles this extraordinarily complex information and communication technology from its place in our daily lives, allowing it to be examined anew.Technology has hi...

Research and statistics support the view that current programs are failing to keep women in the ICT field. Currently, there exist very few solutions to this growing problem. Women in IT in the New Social Era: A Critical Evidence-Based Review of Gender Inequality and the Potential for Change aims to bring this topic to the forefront of discussion about what can be done to correct this lopsided gender distribution. This reference work will be an essential guide for government professionals, ...

Ethics is the practical application of wisdom in professional practice, and this book shows how. The engineering profession requires its members to behave ethically. However the resulting rules and codes of conduct can be abstract and difficult for engineers to understand and apply to their personal situation. This book starts in Part 1 by identifying why ethics is important (because judgement is require to solve complex problems), and explains how corruption occurs. It then summarises the...

This unique addition to the Success in Research series addresses the importance of understanding and achieving impact for the purposes of gaining research funding and reporting achieved impact for the Research Excellence Framework (REF).The book includes contributions from researchers and researcher developers who feel that impact is ill-defined and poorly understood despite its prevalence in policy documents, websites and institutional activities. This succinct and cohesive text d...

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice.There has never been a more exciting time to be a market researcher. ...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies ma...

A research-focused introductory text written by a stellar contributor line-up including Linda Holbeche, Stephen Taylor and Jim Stewart.The Second Edition integrates an international perspective using examples and case studies from a broad range of regions and industries including Microsoft, Volkswagen and Rolls-Royce. The 2 new chapters on Culture and Globalisation reflect the contemporary workplace, and the future of HR based on Linda Holbeche’s l...