This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present.The book will help both established and new scholars and pract...

This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon.The book explores four main areas: the challenges and opportunities for Ch...

The impact that information technology has on collective knowledge, the lifeblood of any organization, is still being fully realized and understood. Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques applied to the science of recording, categorizing, using and learning from the experiences and expertise acquired by the modern organization. A much needed collection, this multi-volume ...

Educational systems worldwide are facing an enormous shift as a result of sociocultural, political, economic, and technological changes. The technologies and practices that have developed over the last decade have been heralded as opportunities to transform both online and traditional education systems. While proponents of these new ideas often postulate that they have the potential to address the educational problems facing both students and institutions and that they could provide an opp...

This up-close look at Chinese ESL teachers documents undertakings at formal and informal levels to support and sustain their expertise in ways that balance collaborative and competitive efforts, situated and standards-based programs, ethnically responsive and government-based efforts, and traditional and 21st-century teaching visions. English is a mandated subject for approximately 400 million Chinese public school students. Making transparent the training and professional development rece...

Management of knowledge in project environments is a unique text that brings together contributions from leading academic practitioners, to demonstrate how the management of knowledge can lead to project success in today's complex and changing business environment.The work examines how the management of knowledge, particularly the sharing of knowledge and the importance of learning through reflection, can lead to project success and improved business performance. T...

This insightful collection of essays explores the ways in which open education can democratise access to education for all. It is a rich resource that offers both research and case studies to relate the application of open technologies and approaches in education settings around the world.A must-read for practitioners, policy-makers, scholars and students in the field of education.

This book constitutes the refereed proceedings of the 9th International Conference on Blended Learning, ICBL 2016, held in Beijing, China, in July 2016. The conference is formerly known as International Conference on Hybrid Learning (ICHL)The 34 papers presented were carefully reviewed and selected from 61 submissions. The selected papers cover various aspects on collaborative and interactive learning, content development, open and flexible learning, assessment and evaluation, peda...

This is one of two volumes by the same editors that explore historical, philosophical, and cultural perspectives on literacy in China. This volume focuses on English literacy in China, while the other volume is on Chinese literacy. In modern day China, English has enjoyed an increasingly important status in education, but not without challenges. The essays in this volume provide a comprehensive, cross-disciplinary look at changes in English literacy practices and literacy instruction in Ch...

Media Literacy Education in Action brings together the field’s leading scholars and advocates to present a snapshot of the theoretical and conceptual development of media literacy education—what has influenced it, current trends, and ideas about its future. Featuring a mix of perspectives, it explores the divergent ways in which media literacy is connected to educational communities and academic areas in both local and global contexts. The volume is structured around seven themes:...

Provides the theoretical framework on how to manage crises in organizations. The author connects crisis management theories with practical examples from Chinese companies and how they contribute to better crisis management not only in Chinese organizations, but also in organizations from other countries.

This book brings together scholars from a variety of disciplines to address critical perspectives on Chinese language social media, internationalizing the state of social media studies beyond the Anglophone paradigm. The collection focuses on the intersections between Chinese language social media and disability, celebrity, sexuality, interpersonal communication, charity, diaspora, public health, political activism and non-governmental organisations (NGOs). The book is not only rich in its...