For the past 15 years, I've been helping organisations setting up their in-house SoMe, content, branding, and marketing teams. Working with brands such as LEGO, Mars, Maersk, Apple and Georg Jensen I have seen some of the same frustrations and issues when they are working with external agencies.Here you will find the ideas to create and manage your own in-house setup, tested process, step-by-step guides outlined in the book. They are easy to follow, despite being the result of more...

Think in-house creativity is just about cranking out banner ads faster? Think again. IN-CREDIBLE pulls back the curtain on the wild, wonderful world of in-house creative teams—where brand intimacy meets boardroom battles, and where the real magic happens behind corporate walls.Kasper Sierslev—creative director, agency rebel, and in-house evangelist—serves up a no-BS guide to building powerhouse in-house teams that don’t just save money but drive innovation, elevate brands,...

Under the Lights of a Waking City is a haunting and introspective journey through the labyrinth of grief and renewal. William Hartley, a man marked by loss, returns to the city where his past and present collide in a symphony of quiet despair and hopeful discovery. As he navigates the city's hidden corners, chance encounters, and the lingering echoes of his love for Anna, William confronts the delicate balance between memory and moving on.

Some will say that the external agencies fell asleep at the wheel and lost their almost divine right to marketing and creativity. Others will say that in-house agencies have sold out on the basic principle that marketing should be driven by good creativity and good ideas. The truth is that both models have their distinct advantages. And the good news is that there’s a way to make your marketing setup a win-win-house—a setup that offers both sets of advantages at the same time.This ...