The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand and reputation through effective performance, behavior, identity and communication strategies.This edition is updated throughout, including current information on digital media, new global examples and a renewed emphasis on organizational and environmental sustainability. Each chapter again features timely and illustrative...

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organiz...

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relatio...

Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies—including the BP oil spill a...

#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek)Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives...

**NATIONAL BESTSELLER • ONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEAR • Who are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side comes an electrifying work of investigative journalism that uncovers the agenda of this powerful group.“Revelatory. . . . Persuasive, timely and necessary.” —The New York Times**In her new preface, Jane Mayer discusses the results of the mos...

In celebration of the 10th anniversary of the landmark book Freakonomics comes this curated collection from the most readable economics blog in the universe. It’s the perfect solution for the millions of readers who love all things Freakonomics. Surprising and erudite, eloquent and witty, When to Rob a Bank demonstrates the brilliance that has made the Freakonomics guys an international sensation, with more than 7 million books sold in 40 languages, and 150 million downloads of their Freak...

NEW YORK TIMES BESTSELLER • A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric—with a new afterword“A manual for the twenty-first-century citizen . . . relevant and urgent.”—Financial TimesNATIONAL BOOK AWARD LONGLIST • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • The Boston Glo...

The New York Times–bestselling memoir by the longest-serving political independent in Congressional history.When Bernie Sanders began his race for the presidency, it was considered a "fringe" campaign by the political establishment and the media—something not to be taken seriously. After all, he was just an Independent senator from a small state with little name recognition. His campaign had no money and no political organization, and it was taking on the e...

A SCATHING LOOK AT THE STANDARD-BEARERS OF LIBERAL POLITICS—A BOOK THAT ASKS: WHAT’S THE MATTER WITH DEMOCRATS?“Thoroughly entertaining . . . Frank delights in skewering the sacred cows of coastal liberalism. . . . A serious political critique.”—The New York Times Book Review (front page)Now with a new afterword, The New York Times bestselling author Thomas Frank’s powerful analysis offers the best diagnosis to dat...

Tom Brokaw, known and beloved for his landmark work in American journalism and for the New York Times bestsellers The Greatest Generation and Boom!, now turns his attention to the challenges that face America in the new millennium, to offer reflections on how we can restore America’s greatness.“What happened to the America I thought I knew?” Brokaw writes. “Have we simply wandered off course, but only temporarily? Or have we allowed ourselves to be so div...

This Fight Is Our Fight: Elizabeth Warren's Passionate Call to Save America's Middle ClassIn This Fight Is Our Fight, #1 New York Times bestselling author and U.S. Senator Elizabeth Warren offers a candid, inspiring look at why our middle class is under siege and how we can win the battle to save it. Drawing on her own experiences growing up in Oklahoma at the ragged edge of the middle class, Warren shows how a government that once looked out for ...