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Transformation in Times of Crisis
Eight Principles for Creating Opportunities and Value in the Post-Pandemic World
2009
EN
Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business Book“I wish I had written this book!” Philip Kotler, Father of Modern MarketingThis urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the k...
Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business Book“I wish I had written this book!” Philip Kotler, Father of Modern MarketingThis urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the k...
Transformation in Times of Crisis
Eight Principles for Creating Opportunities and Value in the Post-Pandemic World
2009
EN
Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best Business Book“I wish I had written this book!” Philip Kotler, Father of Modern MarketingThis urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the k...