Not politics as usual—advanced strategy for running and winning a progressive campaignAs the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign manager...

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the h...

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through ele...

Winning Political Campaigns: A Comprehensive Guide to Electoral Success, by William S. Bike, is a handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers.Winning Political Campaigns covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising st...

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candida...

What is an efficient EU lobbying strategy? Are there dos and donts you should be aware of, as a businessman or lobbyist? What is the use made of social media by EU institutions and politicians? iLobby.eu sets out how to lobby the EU from the perspective of an actual lobbyist sharing her experience (both good and bad). It also looks at the social media tools that must be taken into consideration when campaigning and details examples of worst and best practices. The book encompasses three pa...

"As the . . . first Chief Technology Officer, Aneesh Chopra did groundbreaking work to bring our government into the 21st century." —President Barack ObamaOver the last twenty years, our economy and our society, from how we shop and pay our bills to how we communicate, have been completely revolutionized by technology. As Aneesh Chopra shows in Innovative State, once it became clear how much this would change America, a movement arose around the idea that ...

Use the President's history-making leadership skills in any business setting!In his historic rise to the most powerful position in the world, Barack Obama single-handedly altered the concept of leadership around the world. Now, Shel Leanne—the expert on the Obama way of leadership—explains how to thrive in any business setting by adopting the same skill set.Leadership the Barack Obama Way examines the ins and outs of the leadership style t...

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practic...

“AN IMMENSELY AFFIRMATIVE AND PRACTICAL GUIDE TO GETTING EMPLOYMENT IN AFRICA.” John Battersby, UK Country Manager, Brand South Africa Are you planning to work in Africa? Whether you want to accelerate your career, return home or experience working in a different continent, you need to get it right. This is a unique, step-by-step guide to working in the fastest growing continent in the world that offers invaluable advice on the African job market, the industries and profess...

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not.

A bipartisan self-help guide to political activism for citizens wanting to improve the world around them—with real-life examples and practical tips—from one of Seattle’s most celebrated leadersFrom post-inauguration rallies to #NoDAPL and the Black Lives Matter movement to the global Women’s March on Washington, the people are exercising their power through protest and community organizing in a way that hasn’t been seen in years. For those looking to organize for t...