The advent of artificial intelligence (AI) is associated with relevant changes in how we live today. AI has the potential to significantly enhance daily decision-making by providing tailored, data-dependent insights and aiding in intricate analysis. AI-based systems will be around us, helping and advising us in our everyday tasks. However, how well do these systems perform in their quest to "replace" the human brain?A "meter," a procedure for comparing the outcomes obtained by arti...

In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming a...

Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this?This text is a first in the field to recognize that fine fragrance cannot be treated as any other product.With case studies from J...