Showing results for "gerry layo"
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1905
EN
A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales.
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What Color Is Your Parachute? Guide to Rethinking Resumes
Write a Winning Resume and Cover Letter and Land Your Dream Interview
2014
EN
Accessible
The first resume book from the What Color Is Your Parachute? career guru Richard Bolles.Resumes get an average of eight seconds of attention before going in the trash—or getting on the shortlist. That’s just one of the findings reported here, as legendary career expert Richard N. Bolles presents new research about resumes in a guide that summarizes everything job-hunters and career-changers need to know about this essential tool.This timely resourc...
Six Pixels of Separation
Everyone Is Connected. Connect Your Business to Everyone.
2009
EN
Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.The truth is, we no longer live in a world o...
2013
EN
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read,...
2009
EN
As we live through successive economic earthquakes that shake the core of our society, it can be difficult to maintain one's footing. Still, Dr. Stephen R. Covey argues there is a positive side to these tumultuous times, provided one is willing to take a chance and go with it. We should welcome this wild and demanding new world and embrace the opportunities it presents. Covey tells us, don't just settle for a job; you want a great job. Great Work, Great Career can help you find that great ...
Get Rid of the Performance Review!
How Companies Can Stop Intimidating, Start Managing--and Focus on What Really Matters
2010
EN
The performance review. It is one of the most insidious, most damaging, and yet most ubiquitous of corporate activities. We all hate it. And yet nobody does anything about it.Until now...Straight-talking Sam Culbert, management guru and UCLA professor, minces no words as he puts managers on notice that -- with the performance review as their weapon of choice -- they have built a corporate culture based on intimidation and fear. Teaming up with Wall Street Journal Senior Edi...
Selling in Tough Times
Secrets to Selling When No One Is Buying
2010
EN
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attit...
2011
EN
Tired of not getting what you want? Don't know how to ask for it? Best-selling author Richard Templar brings his inimitable blend of originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. Templar offers up 100 clever, simple, pain-free ways to get people to happily say "yes" to you!Templar is the world-renowned author of best-sellers like The Rules of Money and The Rules of Life. In this new book, he offers...
Who Gets Promoted, Who Doesn't, and Why, Second Edition
12 Things You'd Better Do If You Want to Get Ahead
2014
EN
Accessible
A revised and updated edition of the career advancement guide that advocates working smarter, not harder, from one of America's premier career consultants.Do your job, do it well, and you’ll be rewarded, right?Actually, probably not.According to career guru Donald Asher, advancement at work is less about skillsets and more about strategy. The revised and expanded edition of WHO GETS PROMOTED, WHO DOESN’T, AND WHY...
2011
EN
Heres a seven-point approach that can make annual appraisals of your employees go from appalling to appealing.
2013
EN
Effective deal coaching is a lost art. Many VP's of Sales know they're not winning their fair share of new business and are frustrated because they can't put their finger on the root cause(s).In the 15 years since Peter Bourke left Accenture to join The Complex Sale he has worked with dozens of companies who are intent on improving their sales effectiveness. With few exceptions, the key determinant of success in these initiatives is most closely correlated with a sales organization'...
Shift!
Harness the Trigger Events That Turn Prospects into Customers
2010
EN
There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger Event BUT before they call your competition.When you have the right timing the sale almost happens by itself There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers youve had timing happen before, not its time to make it happe...











