Showing results for "gary s cross"
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Free Time
The History of an Elusive Ideal
2024
EN
Accessible
2024 Outstanding Academic Title, given by Choice ReviewsThe history of leisure time, from the earliest societies to the work-from-home eraFree time, one of life’s most precious things, often feels unfulfilling. But why? And how did leisure activities transition from strolling in the park for hours to “doomscrolling” on social media for thirty minutes?Today, despite the promise of modern industrialization, many people experi...
Packaged Pleasures
How Technology and Marketing Revolutionized Desire
2014
EN
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction.In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve in...
Technology and American Society
A History
2018
EN
Accessible
Providing a global perspective on the development of American technology, Technology and American Society offers a historical narrative detailing major technological transformations over the last three centuries. With coverage devoted to both dramatic breakthroughs and incremental innovations, authors Gary Cross and Rick Szostak analyze the cause-and-effect relationship of technological change and its role in the constant drive for improvement and modernization. This fully-updated...
Consumed Nostalgia
Memory in the Age of Fast Capitalism
2015
EN
Nostalgia isn't what it used to be. For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and more by childhood encounters with ephemeral commercial goods and fleeting media moments in our age of fast capitalism. This phenomenon has given rise to communities of nostalgia whose members remain loyal to the toys, television, and music of their youth. They return to the theme parks and pas...
The Playful Crowd
Pleasure Places in the Twentieth Century
2005
EN
During the first part of the twentieth century thousands of working-class New Yorkers flocked to Coney Island in search of a release from their workaday lives and the values of bourgeois society. On the other side of the Atlantic, British workers headed off to the beach resort of Blackpool for entertainment and relaxation. However, by the middle of the century, a new type of park began to emerge, providing well-ordered, squeaky-clean, and carefully orchestrated corporate entertainment. Con...
Consumer Engineering, 1920s–1970s
Marketing between Expert Planning and Consumer Responsiveness
- Series -
- History (R0)
2019
EN
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cu...
Around the World with LBJ
My Wild Ride as Air Force One Pilot, White House Aide, and Personal Confidant
2008
EN
A " delightful, honest, and entertaining" memoir by an Air Force One pilot and member of Lyndon Johnson's inner circle (Bill Moyers).When Lyndon Baines Johnson wanted to go somewhere, there was no stopping him. This dynamic president called for Air Force One as others summon a taxi—at a moment's notice—whatever the hour or the weather. And the man who made sure that LBJ got his ride was General James U. Cross, the president's hand-picked pilot, top...
Freak Show Legacies
How the Cute, Camp and Creepy Shaped Modern Popular Culture
2021
EN
Society has long been fascinated with the freakish, shocking and strange. In this book Gary Cross shows how freakish elements have been embedded in modern popular culture over the course of the 20th century despite the evident disenchantment with this once widespread cultural outlet. Exploring how the spectacle of freakishness conflicted with genteel culture, he shows how the condemnation of the freak show by middle-class America led to a transformation and merging of genteel and freak cul...
Machines of Youth
America’s Car Obsession
2018
EN
For American teenagers, getting a driver’s license has long been a watershed moment, separating teens from their childish pasts as they accelerate toward the sweet, sweet freedom of their futures. With driver’s license in hand, teens are on the road to buying and driving(and maybe even crashing) their first car, a machine which is home to many a teenage ritual—being picked up for a first date, “parking” at a scenic overlook, or blasting the radio with a gaggle of friends in tow. So importa...
An All-Consuming Century
Why Commercialism Won in Modern America
2000
EN
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first century, not only has American consumerism triumphed, there isn't even an "ism" left to challenge it. An All-Consuming Century is a rich...
Men to Boys
The Making of Modern Immaturity
2008
EN
Adam Sandler movies, HBO's Entourage, and such magazines as Maxim and FHM all trade in and appeal to one character-the modern boy-man. Addicted to video games, comic books, extreme sports, and dressing down, the boy-man would rather devote an afternoon to Grand Theft Auto than plan his next career move. He would rather prolong the hedonistic pleasures of youth than embrace the self-sacrificing demands of adulthood.When did maturity become the ultimate tab...
- Book 1 -
- 02
2025
EN
Disrespect in the Contemporary workspace, and Protagonist Marlene discovering her sexuality. Disrespect in 1972 when US Army Vietnam Veterans returned from War, and tossed their ribbons in protest. The US Army represented my workspace, and the Airborne Soldiers (101st, 82nd, 173rd) really felt disrespected. I present the reader with a Contemporary workspace and how Females like our Airborne Soldiers are disrespected.











