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Showing results for "evert gummesson"

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Showing 1 - 3 of 3 Results

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Improving the Evaluation of Scholarly Work

The Application of Service Theory

2022

EN

Accessible

This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the theoretical developments and methodological aspects of measuring the quality of academic teaching and research, while other chapters provide a review and analysis of various types of scholarly work metrics...

PricePHP8,599.79

Case Theory in Business and Management

Reinventing Case Study Research

2017

EN

′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.′– Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of SydneySetting out to dispel the argument that case study r...

PricePHP3,999.89

2011

EN

Accessible

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects...

PricePHP4,692.65

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The Reflective Practitioner

How Professionals Think In Action

2008

EN

A leading M.I.T. social scientist and consultant examines five professions -- engineering, architecture, management, psychotherapy, and town planning -- to show how professionals really go about solving problems. The best professionals, Donald Schon maintains, know more than they can put into words. To meet the challenges of their work, they rely less on formulas learned in graduate school than on the kind of improvisation learned in practice. This unarticulated, largely unexamined process...

PricePHP997.79

2008

EN

This widely acclaimed legal bestseller has provoked a tidal wave of debate within the legal profession, being hailed as an inspiration by some and as heresy by others. Susskind lays down a challenge to all lawyers, and indeed all those in a professional service environment. He urges them to ask themselves, with their hands on their hearts, what elements of their current workload could be undertaken differently - more quickly, cheaply, efficiently, or to a higher quality - using alternative...

PricePHP1,430.59

2009

EN

The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization.

PricePHP238.49

Systems Concepts in Action

A Practitioner's Toolkit

2010

EN

Systems Concepts in Action: A Practitioner's Toolkit explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems.The book is the first to cover in detail such a wide range of methods from so many different parts of the systems field. The book's I...

PricePHP2,613.19

2015

EN

Accessible

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective, business analysis, return on investment, consulting failures, ethics and accountabil...

PricePHP5,503.83

Strategic Management

A Stakeholder Approach

2010

EN

Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be underst...

PricePHP2,518.19

Great Minds in Management

The Process of Theory Development

2005

EN

In Great Minds In Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories. The result is not only an ambitious and original panorama of the key ideas in management theory presen...

PricePHP2,502.59

2007

EN

Accessible

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new produ...

PricePHP16,223.52

How to Find Work in the 21st Century

A Guide to Finding Employment in Today’s Workplace

2013

EN

A comprehensive guide to finding meaningful employment with tips on how to define what you have to offer employers, how to market and sell yourself, how to network effectively and how to use social media tools to find employment.