Ed Shane here traces a change in the American pervasive mass media that once disseminated information quickly and stimulated mass cultural response, to a de-massified individual media that incubate a new electronic narcissicism, producing an inwardly-focused society.

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a wi...

Master pre-calculus from the comfort of home! Want to "know it ALL" when it comes to pre-calculus? This book gives you the expert, one-on-one instruction you need, whether you're new to pre-calculus or you're looking to ramp up your skills. Providing easy-to-understand concepts and thoroughly explained exercises, math whiz Stan Gibilisco serves as your own private tutor--without the expense! His clear, friendly guidance helps you tackle the concepts and problems that confuse ...

Should we fear or welcome the internet’s evolution? The “internet of things” is the rapidly growing network of everyday objects—eyeglasses, cars, thermostats—made smart with sensors and internet addresses. Soon we will live in a pervasive yet invisible network of everyday objects that communicate with one another. In this original and provocative book, Philip N. Howard envisions a new world order emerging from this great transformation in the technologies around us. Howard ca...

Do you need to get up to date with the world's most popular networking technology? With this resource you will discover everything you need to know about Ethernet and its implementation in the automotive industry. Enhance your technical understanding and better inform your decision-making process so that you can experience the benefits of Ethernet implementation. From new market opportunities, to lower costs, and less complex processes; this is the first book to provide a comprehensive ove...

Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as display...

Based on familiar circuit theory and basic physics, this book serves as an invaluable reference for both analog and digital engineers alike. For those who work with analog RF, this book is a must-have resource. With computers and networking equipment of the 21st century running at such high frequencies, it is now crucial for digital designers to understand electromagnetic fields, radiation and transmission lines. This knowledge is necessary for maintaining signal integrity and achieving EM...

CREATE RADICAL NEW RIDES WITH THESE OUTLANDISH PROJECTS!,/p>Want to take your evil talents on the road? Bike, Scooter, and Chopper Projects for the Evil Genius has everything you need to morph your old, unwanted wheels into fabulous, fully functional vehicles. Now you can fuel your artistic side, conserve energy, and get where you need to go with serious attitude!Dozens of pictures throughout the building process help you create these rad rides, so...

Print designers make the transition to multimedia by mastering the interactive capabilities of InDesign with this tutorial-based guide to the new CS5 toolset that integrates with the Adobe Flash platform.

The most complete and up-to-date guide to battery technology and selectionThoroughly revised throughout, Linden's Handbook of Batteries, Fourth Editions provides authoritative coverage of the characteristics, properties, and performance of every major battery type. New information on emerging battery systems and their applications is included in this definitive volume. International experts offer unparalleled technical guidance on using leading-edge technologies, materia...

A complete, professional 'bible' on all aspects of audio and video compression using MPEG technology, including the MPEG-4 standard and, in this second edition, H-264. The clarity of explanation and depth of technical detail combine to make this book an essential and definitive reference work. THE MPEG HANDBOOK is both a theoretical and practical treatment of the subject. Fundamental knowledge is provided alongside practical guidance on how to avoid pitfalls and poor quality. The often-neg...

This work opens with an accessible introduction to computer networks, providing general definitions of commonly used terms in networking. This is followed by a detailed description of the OSI model, including the concepts of connection-oriented and connectionless communications. The text carefully elaborates the specific functions of each layer, along with what is expected of protocols operating at each layer. Next, the journey of a single packet, from source to destination, is described i...