Starting a software development project is easy … but finishing it? Successfully? is a different story. Software CAN be developed that meets real needs and its development can be both efficient and effective. But. You have to know what you are up against. You need to know what questions to ask and how to understand the answers.A non-technical manager, business owner, or SaaS founder who is responsible for the creation of a software system has a problem. A big problem. Crafting a so...