At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-unde...

No one can resist a love letterLove letters are largely a lost and forgotten art. Not long ago suitors used the written word to work magic, and people were swept off their feet by a sweet, sincere note. How to Write a Love Letter teaches us, once again, how to reinvent this most meaningful of arts.In today's rushed, individualistic society, love letters are more potent than ever before. They embody and convey the mysterious, the unexpected, and the most utterly tho...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elega...

In a society driven by celebutante news and myspace profiles, women of class, style and charm are hard to come by. The Audrey and Katharines of the world continue to lose their luster as thongs, rehab and outrageous behavior burn up the daily headlines. But, despite appearances, guys still want a girl they can take home to their mom, employers still like to see a tailored suit and peers still respect classy conduct. So is it possible to maintain old fashioned virtues in a modern world with...

The third volume in the internationally bestselling McKinsey Trilogy, The McKinsey Engagement is an action guide to realizing the consistently high level of business solutions achieved by the experts at the world’s most respected consulting firms.Former consultant Dr. Paul Friga distills the guiding principles first presented in the bestselling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them w...

  --------------------------------------------   On Sale For Three Days, Just $2.99   --------------------------------------------------- The ladies of Duck Dynasty are here in this new book from Jennifer Webb. Get to know the ladies up close including the new member of the 2014 show, Lisa Robertson. Lisa is the wife of Phil and Miss Kay's oldest boy Alan. This book is full of pictures and personal details. A great companion for viewers...

It’s the People, Stupid! Karen Phelan is sorry. She really is. She tried to do business by the numbers—the management consultant way—developing measures, optimizing processes, and quantifying performance. The only problem is that businesses are run by people. And people can’t be plugged into formulas or summed up in scorecards. Phelan dissects a whole range of consulting treatments for unhealthy companies and shows why they’re essentially fad diets: superficial would-be fixes that don’t re...

"The teaching of creative writing just entered a whole new era . . . Heavens, what a joy this book is." —Lynne Truss, New York Times–bestselling author of Eats, Shoots & Leaves"What do you think of my fiction book writing?" the aspiring novelist extorted."Darn," the editor hectored, in turn. "I can not publish your novel! It is full of what we in the business call 'really awful writing.'""But how shall I absolve ...

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will Help You to: -Understand what the members of your community really want. -Dramatically increase...

THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical management tools and techniques, and up-to-the-minute resources that will equip you ...

Derek Blasberg is back with more brilliant commentary on what makes a lady truly classy. With all the razor-sharp insights of Classy plus new, never-before-seen pages packed with Derek's signature wit and timeless tips, VeryClassy is the best - and the only - resource for the up-to-the minute, modern young woman.Today's fast-maturing youth culture is confounded by a whole slew of classy conundrums. Like, "Is a funeral an acceptable place to meet a guy?" (No, the point of a...

This book is about picking winning numbers.Have you heard about people winning one form of lotto multiple times?How can people be lucky like that?This book uses a number choosing strategy that is easy to use and understand.If you are looking for a different approach then try this one!