Public Los Angeles is a collection of unpublished essays by scholar Don Parson focusing on little-known characters and histories located in the first half of twentieth-century Los Angeles. An infamously private city in the eyes of outside observers, structured around single-family homes and an aggressively competitive regional economy, Los Angeles has often been celebrated or caricatured as the epitome of an American society bent on individualism, entrepreneurialism, and market in...

A brand strategy is a long-term plan for developing a successful brand to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business. It is directly connected to consumer needs, emotions, and competitive environments.Brand strategy defines rules and guidelines on how, what, where, when, and to whom you communicate your brand messages. A well-defined brand strategy leads to a consistent brand message, a solid emotional connection with custom...

Despite having little practical experience in managing large, conventional armies, Washington proved to be a capable and resilient leader of the American military forces during the Revolutionary War. While he lost more battles than he won, Washington employed a winning strategy.One element of Washington’s strength was his sternness as a disciplinarian. The army was continually dwindling and refilling, politics largely governed the selection of officers by Congress and the states, a...

In "The Old Soak, and Hail and Farewell," Don Marquis weaves a tapestry of poignant humor and compelling narrative that examines the complex nature of human relationships through the lens of everyday struggles. The book combines elements of wit and satire, employing Marquis's signature anthropomorphic storytelling, particularly through the beloved character of Archy the cockroach. Set against the backdrop of early 20th-century America, the narrative deftly balances social critique with a d...