Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies successful in one district will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box. As members of the baby-boom generation collectively watch...

Whether it is requests for bricks and mortar or more operating money, each election type and context is unique with no guarantee that a set of campaign strategies-successful in one district-will not fail in another community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box.As members of the baby-boom generation collectivel...

The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign—now updated with a new postscript.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the h...

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through ele...

Winning Political Campaigns: A Comprehensive Guide to Electoral Success, by William S. Bike, is a handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers.Winning Political Campaigns covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising st...

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candida...

What is an efficient EU lobbying strategy? Are there dos and donts you should be aware of, as a businessman or lobbyist? What is the use made of social media by EU institutions and politicians? iLobby.eu sets out how to lobby the EU from the perspective of an actual lobbyist sharing her experience (both good and bad). It also looks at the social media tools that must be taken into consideration when campaigning and details examples of worst and best practices. The book encompasses three pa...

Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on interviews with more than sixty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled Internet staffers came together on the Howard Dean campaign and created a series of innovations in organization, tools, and practic...

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not.

Whether you are a novice or a seasoned pro, the information and strategies outlined in this collective bargaining guide will enable you to come to the table and negotiate successfully. Comprehensive in scope, the text begins with an historical overview and discussion of state bargaining laws. Other chapters are devoted to describing the roles of the negotiators, the negotiation process and procedures, and creating win-win situations. Strikes and contract management are also addressed. End ...

From teaching English to analyzing intelligence for the federal government, the international field offers a broad spectrum of exciting job opportunities. For over twenty years, International Jobs has been the authoritative guide for researching and launching an international career. In this newly revised sixth edition, veteran career counselor Nina Segal updates Eric Kocher's classic reference, providing all the tools necessary for understanding the complex international job market and fi...

During the past four years, political activism has grown to a level that has not been seen in the United States since the Vietnam War. Tensions over the war in Iraq and the presidential election motivated hundreds of thousands of people on both sides of the political fence to take to the streets. Politics the Wellstone Way offers a comprehensive set of strategies to help progressives channel that energy into winning issue-based and electoral campaigns.Wellstone Action is a...