Among the most challenging tasks any leader faces are communicating to various audiences how to change behaviors to limit risks, address crises, and change the way an organization operates—especially as they relate to scientific and technical issues. Executives, managers, and public officials deal with multiple audiences—employees, boards, and the public–who may have competing perspectives or lack an understanding of technical or scientific issues affecting them.Narrati...

Within the framework of New Literacy Studies, Dirk Remley presents a historical study of how technical communication practices at a World War II arsenal sponsored literacy within the community in which it operated from 1940 to 1960 and contemporary implications of similar forms of sponsorship. The Training within Industry (TWI) methods developed by the U.S. government and industry at that time included multimodal literate practices, particularly combinations of visual, oral, experiential, ...

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.This book provides case studies to illustrate communication fail...

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general adver...

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develop...

Managerial Communication and the Brain takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way, including communicating with various audiences and in a variety of situations managers and leaders face regularly.The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific ...

How can you analyse narratives, interviews, field notes, or focus group data?Qualitative text analysis is ideal for these types of data and this textbook provides a hands-on introduction to the method and its theoretical underpinnings. It offers step-by-step instructions for implementing the three principal types of qualitative text analysis: thematic, evaluative, and type-building. Special attention is paid to how to present your results and use qualitative data analysis software ...

The Psychologist's Companion is intended for students as well as young professionals and writers at all stages of their careers seeking inspiration and guidelines for better scientific writing. This book is also a resource for researchers in related fields. It has been comprehensively updated, revised, and extended for its fifth edition and includes the latest style guidelines of the American Psychological Association's Publication Manual (sixth edition, 2009) as well as chapters encompass...

Don’t let the revolution in math education pass your teachers by!By now, most teachers have a shelf full of books, articles, and reports on the Common Core and RTI. But where’s the resource that addresses how the two fit together? Individually, the Common Core and RTI are formidable enough. Together, they create a "perfect storm" of challenges, with most teachers left wondering where to turn first.Finally, here’s a guide that distills the central e...

New hope for our students who struggle mostUnder the best of circumstances meeting the Common Core can be a challenge. But if you’re a teacher of academically or linguistically diverse students—and who isn’t these days—then that "challenge" may sometimes feel more like a "fantasy." Finally, here are two expert educators who are brave enough, knowledgeable enough, and grounded enough to tackle this issue.The grades 6-12 follow-up to Dove and Honigsf...

The key ideas in Psychology explained, with colour illustrations, in half a minute. Pavlov's Dogs, Psychoanalysis, Milgram's Obedience Study, and Beck's Cognitive Therapy? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about these psychology theories to join a dinner party debate or dazzle the bar with your knowledge? 30-Second Psychology takes the top 50 strands of thinking in this fascinating field, and explains them to the general read...

Does the TOEFL iBT seem like a difficult test to you, especially to get a high score?Well, the TOEFL is actually not as difficult as what most people say.So, how can you obtain a high score on the TOEFL iBT?Learn how to CORRECTLY identify and answer every question in the test.The TOEFL iBT High Score System is a preparation system which contains only the information you need, to go into the TOEFL knowing exactly how to identify and answer every question with...