Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to th...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more?Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets add...

Does it seem you’ve formulated a rock-solid strategy, yet your firm still can’t get ahead? If so, construct a solid foundation for business execution-an IT infrastructure and digitized business processes to automate your company’s core capabilities. In Enterprise Architecture as Strategy: Creating a Foundation for Business Execution, authors Jeanne W. Ross, Peter Weill, and David C. Robertson show you how.The key? Make tough decisions about which processes you must execute well, th...

With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and objectives • Plan the project • Create the work breakdown structure • Produce a workable schedule •...

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your...

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable growth.This cloud-driven journey will affect every part of the organization. How offers are...

The secrets to improving operations while maintaining the highest qualityHow do you operate at maximum efficiency with minimum cost? Manager’s Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-toimplement advice on creating the most effective, streamlined operations possible. This quick-reference guide explains how to:Improve your production processesBoost quality using th...

Can you get rapid results and still be effective? Where do you begin and what techniques should you use? What have others done and what were their lessons learned?Andrew Muras and Glenn Goodnight answer these questions and many more based on years of experience in implementing and teaching at both commercial and government organizations. Filled with case studies, this book highlights techniques that are effective in the real world. Whether practiti...

This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wongs vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan.Advance Praise for Approved Marketing Plans for New Products and ServicesDr. Ken Wongs latest work exemplifies the unassuming and straightforward style...

A breakthrough for business owners and entrepreneurs of small to large businesses and companies looking to achieve more success.Whether you are a young company that's just starting out or a mature business looking to grow, business entrepreneur Bob Pritchett gives hands-on advice and practical examples that are a must-listen for every manager, business owner, and entrepreneur.You will not find Thirteen Incontrovertible Laws of Excellence. You won't find mot...

Why do some startups succeed while other do not?In a maturing online market, the cost of product development has fallen as quickly as competition has risen, and building a viable product is no longer enough. In this new reality, entrepreneurs must take a smarter, more strategic approach. In this book we'll discuss:Why some entrepreneurs are luckier than othersHow to anticipate success or failure before you beginWhy timing is e...

Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customersLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-...