“A rich brand isn’t about size or industry. It’s about culture.”The Rich Brand has nothing to do with size, industry, or location.It has to do with something hiding in plain sight: The culture, that unique oxygen, that makes up a company.Simon Sinek once said: “Customers will never love a company until the employees love it first.”Your brand lives out there. But it comes to life in here, with our people.And research confirms this:The 100 best...

Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention.Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built.It takes the next inevitable step in building a brand that can be maintained, grown, and expanded no matter the size of your company, the number of employees, or the industry you're in.What Rich Brand Poor Brand

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding. You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the ...

Teaching Information Literacy through Short Stories examines information literacy themes through 18 short stories. The book provides librarians and instructors a fresh approach to introduce, accompany, and supplement their teaching. The book is divided into six sections corresponding with the six pillars of Association of College and Research Libraries Framework for Information Literacy for Higher Education. Accompanying each short story are questions to stimulate thought and discussion ar...

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our a...

A fun yet provocative look at the importance of staying curious in an increasingly indifferent world.Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosit...

The author of The End of Absence shares a "gorgeously written and fascinating" inquiry into the transformative power of being alone (Michael Finkel, New York Times best-selling author of True Story).The capacity to be alone, properly alone, is one of life's subtlest skills. Real solitude is a crucial ingredient for a rich interior life. It inspires reflection, allows creativity to flourish, and improves our relationships with ourselves and...

"If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, ForbesWith the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previo...

**“Utterly fascinating. Tim Harford shows that if you want to be creative and resilient, you need a little more disorder in your world.” —Adam Grant, New York Times-bestselling author of Originals and Give and Take“Engrossing.” —New York TimesFrom the award-winning columnist and author of the national bestseller The Undercover Economist comes a provocative big idea book about the genuine benefits of being messy: at home, at work,...

13 essays on the importance of representation in science fiction and fantasy, with an introduction by author Alex Dally MacFarlane. Proceeds from the sale of this collection go to the Carl Brandon Society to support Con or Bust. Full table of contents: Introduction by Alex Dally MacFarlane. “Parched” by Mark Oshiro. “Boys’ Books” by Katharine Kerr. “Clicking” by Susan Jane Bigelow. “The Princess Problem” by Charlotte Ashley. “Autism, Representa...

What characterizes academic writing and business writing? What are the differences between the two genres? Where do they intersect? This book offers an overview of the features of both styles of writing, as well as opportunities to improve your writing skills in a wide variety of contexts.This book was written to accompany the free online course of the same name, the second of two courses offered by the College Writing Programs of the University of California, Berkeley, through edX...

19 essays on the importance of representation in science fiction and fantasy, with an introduction by author Aliette de Bodard. Proceeds from the sale of this collection go to the Carl Brandon Society to support Con or Bust. Full table of contents: Introduction, by Aliette de Bodard "Breaking Mirrors," by Diana M. Pho "I'm Not Broken," by Annalee Flower Horne "Next Year in Jerusalem," by Gabrielle Harbowy "I am Not ...