Most book covers fail. Yours doesn't have to.Readers really do judge books by their covers. A great story with the wrong cover sells like a bad one. A beautiful cover in the wrong genre sells worse than a plain one.The difference between a cover that converts and a cover that gathers dust isn't art. It's design strategy — and most authors have never been taught what that means.Dan Van Oss has designed thousands of book covers for indie authors across every major gen...