Outdoor and experiential learning has advanced in leaps and bounds over the last 20 years. Educators and developers in the Czech and Slovak Republics have been unexpected leaders in the field; the result of isolation of the country under communism and a unique mix of culture and geography. This book offers a guide to the theory and techniques, pioneered by the Czechs and Slovaks, including the concept of dramaturgy, a process involving elements of learning psychology, role play and theatre...

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research from around the wor...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a differen...

This new edition of a popular guide to improving your memory will help you improve your performance at work and sharpen your focus.Written by a former memory champion, Improve Your Memory: Sharpen Focus and Improve Performance shows how a radically improved memory can add real value, helping you build your career and your personal life. As well as offering practical techniques to help you remember numbers, dates and facts, it contains innovative insight into new ways of le...

A class can be skilled and motivated to learn without a teacher always having to lead. Engaging learners in this way unpicks intrinsic motivation, the foundation that underpins a productive learning environment and helps to develop independent learning, creativity and improved behaviour management.Based on five years of intensive research through Osiris Educational's award-winning Outstanding Teaching Intervention programme, during which the authors have trained more than 500 teach...

The author, Dr Hugh Phillips, is recognised internationally as an expert in the psychology of shopping behaviour and its application to in-store marketing. He holds a PhD in the Cognitive Psychology of Shopping.This book outlines how we process information in-store and how this can be translated into an effective in-store strategy. This "how to" book, the fourth by Dr Phillips, serves three key needs:  to give professionals highly practical guidance that they can use in their careers immediat...

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach...

When it comes to solving complex problems, we often perform elaborate rituals in the guise of best practices that promise a world of order, certainty, and control. But reality paints a far different picture, which practitioners are often reluctant to discuss.A witty yet rigorous journey through the seedy underbelly of organisational problem solving, The Heretics Guide to Best Practices pinpoints the reasons why best practices dont work as advertised and what can be done ab...

Scott Lukas, famed industry expert on designing themed spaces, brings you a book that focuses on the imaginative world of themed, immersive and consumer spaces. Whether or not you are involved in designing a theme park, cultural museum, shop, or other entertainment space, you will benefit from the insider tips, experiences, and techniques highlighted in this practical guide. Make your themed spaces come to life and become true, immersive worlds. The book features informative sidebars addre...

Music can say so much. It can make us laugh or cry - it can make us remember our first kiss as though it was just yesterday. Just one chord in a film score is enough to tell us that someone is hiding behind the curtain. We can even hear how a person is feeling just by the sound of their voice. By understanding how such processes work, we are able to create sounds that trigger the desired associations in a branding context. John Groves, a music consultant and composer with a long track reco...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Leadership In A Week is a simple and straightforward guide to leadership success, giving you everything you need to know in just seven short chapters. From inspiring others and gaining their support, to setting priorities, giving direction and making decisions, you'll explore your inner resources and discover your untapped leadership qualities.This book introduces you to the main themes and ideas of leading, giving you a basic knowledge and understanding of the key concept...