A practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time.How do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, The Persuasive Entrepreneur shows readers how to effectively communicate and ...

How the sociology of translation can help us understand a social science framework—cultural-historical activity theory (CHAT)—as a set of uneasy settlements that both further and betray their original intentions.How do social science frameworks get taken up and spread? In Triangles and Tribulations, Clay Spinuzzi uses the sociology of translation to reread the history of one such framework, cultural-historical activity theory (CHAT). CHAT originat...

Best known for his books We Have Never Been Modern, Laboratory Life, and Science in Action, Bruno Latour has inspired scholarship across many disciplines. In the past few years, the fields of rhetoric and composition have witnessed an explosion of interest in Latour’s work. Editors Paul Lynch and Nathaniel Rivers have assembled leading and emerging scholars in order to focus the debate on what Latour means for the study of persuasion and written communication.

Work is changing. Speed and flexibility are more in demand than ever before thanks to an accelerating knowledge economy and sophisticated communication networks. These changes have forced a mass rethinking of the way we coordinate, collaborate, and communicate. Instead of projects coming to established teams, teams are increasingly converging around projects. These “all-edge adhocracies” are highly collaborative and mostly temporary, their edge coming from the ability to form links both in...

This brief and engagingly written book provides a unique introduction to the process of social inquiry and the theoretical and methodological frameworks that support that inquiry, offering a strong foundation in critical thinking that is rooted in the social sciences but maintains relevance across the disciplines.

"An intelligent book that struggles honestly with important questions: Is the net turning us into passive knowers? Is it degrading our ability to reason? What can we do about this?" —David Weinberger, Los Angeles Review of BooksWe used to say "seeing is believing"; now, googling is believing. With 24/7 access to nearly all of the world’s information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just ...

What makes a speech community? How do they evolve? How are speech communities identified? Speech communities are central to our understanding of how language and interactions occur in societies around the world and in this book readers will find an overview of the main concepts and critical arguments surrounding how language and communication styles distinguish and identify groups. Speech communities are not organized around linguistic facts but around people who want to share their opinio...

In this highly readable and well-arranged compilation-including his much-celebrated "The Practice of Reading Good Books" and award-winning "Playing with Bateson"-Corey Anton brings together some of his most accessible and well-received essays. The collection, in addition to advancing and integrating the fields of media ecology and general semantics, will be of great interest to people who are concerned over the changing role of reading and literacy in contemporary life. A stimulating and p...

In Ambient Rhetoric, Thomas Rickert seeks to dissolve the boundaries of the rhetorical tradition and its basic dichotomy of subject and object. With the advent of new technologies, new media, and the dispersion of human agency through external information sources, rhetoric can no longer remain tied to the autonomy of human will and cognition as the sole determinants in the discursive act.Rickert develops the concept of ambience in order to engage all of the elements that c...

What are systems? What is society? What happens to human beings in a hypermodern world? This book is an introduction to Niklas Luhmann's social system theory which explains specific functions like economy and mass media from a cybernetic perspective. Integrating various schools of thought including sociology, philosophy and biology Luhmann Explained results in an overall analysis of "world society". Special attention is given to the present-day relevance of Luhmann's theory with respect to...

Since the 1967 publication of Studies in Ethnomethodology, Harold Garfinkel has indelibly influenced the social sciences and humanities worldwide. This new book, the long-awaited sequel to Studies, comprises Garfinkel's work over three decades to further elaborate the study of ethnomethodology."Working out Durkheim's Aphorism," the title used for this new book, emphasizes Garfinkel's insistence that his position focuses on fundamental sociological issues-and that ...

Humanesis critically examines central strains of posthumanism, searching out biases in the ways that human–technology coupling is explained. Specifically, it interrogates three approaches taken by posthumanist discourse: scientific, humanist, and organismic. David Cecchetto’s investigations reveal how each perspective continues to hold on to elements of the humanist tradition that it is ostensibly mobilized against. His study frontally desublimates the previously unseen presumptio...