"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 NewsThe essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techni...

"Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 NewsThe essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techni...

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes th...

Whether you are about to embark on a major business transformation or you simply want to be better prepared for the next challenging period in your business organization, this book is designed to help you. The author makes no apology for keeping this book easy to understand, targeting the book at everyone from the CEO to front line operatives and taking each of them on a journey from complexity to simplicity. The business architecture referred to here is not the traditional element of the ...

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to polit...

There’s a revolution going on, as ever-accelerating developments in digital information technologies change nearly every aspect of how we live, work, play, do business and engage in politics. Share and share alike—the numbers say it all as billions of people worldwide flock to online media and use social networks to discover and spread news and information.In the process, ever-growing networks of “ordinary people” are using these powerful new tools to trim the influence long held b...

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction...

Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional courses, will find it an invaluable study aid, while educators will find it a useful quick reference guide.

How can we make sense of the ongoing technological changes affecting journalism and journalists today?Will the new digital generation break down barriers for journalism, or will things just stay the same?These and other pertinent questions will be asked and explored throughout this exciting new book that looks at the changing dynamics of journalism in a digital era. Examining issues and debates through cultural, social, political and economic frameworks, the book gets to gr...

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the cul...

The internet has the potential to help society build the greatest global democracy with lofty ideals of freedom, and the capacity to facilitate the most authoritarian of surveillance states. One of the defining philosophical clashes of our age will be whether the original open model of the web prevails against a whole stack of challenges lining up against it. The technology and legal frameworks in place to track paedophiles and terrorists can be used to track dissidents and protesters. Apple ...

Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how t...