Showing results for "bryce g hoffman"
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American Icon
Alan Mulally and the Fight to Save Ford Motor Company
2012
EN
The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the leadership of charismatic CEO Alan Mulally, Ford had already put tog...
Red Teaming
How Your Business Can Conquer the Competition by Challenging Everything
2017
EN
Accessible
Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The t...
Red Teaming
How Your Business Can Conquer the Competition by Challenging Everything
- Narrated by
- Bryce G. Hoffman
Unabridged
8 hours 3 min
2017
EN
Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The t...
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The Fall of Japan
The Final Weeks of World War II in the Pacific
2015
EN
New York Times Bestseller: A "virtually faultless" account of the last weeks of WWII in the Pacific from both Japanese and American perspectives ( The New York Times Book Review).By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were b...
Icons and Idiots
Straight Talk on Leadership
- by
- Bob Lutz
2013
EN
Accessible
When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz i...
Taken for a Ride
How Daimler-Benz Drove Off with Chrysler
2009
EN
In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence. Taken for a Ride follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global....
Car Guys vs. Bean Counters
The Battle for the Soul of American Business
- by
- Bob Lutz
2011
EN
Accessible
A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy.When Lutz got into the auto busin...
How Churchill Saved Civilization
The Epic Story of 13 Years That Almost Destroyed the Civilized World
2017
EN
This political biography reveals how the legendary Prime Minister was the driving force in the fight against evil during WWII.How Churchill Saved Civilization examines how Winston Churchill’s wisdom and fortitude were central to the Allied victory against the forces of Fascism in the Second World War. John Harte shows how Churchill was the first to see the early warning signs of unrest in Germany, how he opposed the British policy of appeasement that encou...
The Spy in Hitler's Inner Circle
Hans-Thilo Schmidt and the Allied Intelligence Network that Decoded Germany's Enigma
2016
EN
This thrilling account of WWII espionage by the former French secret service chief chronicles an Allied spy's actions in the German Cipher Office.A spy for the French Secret Service during World War II, Hans-Thilo Schmidt was embedded in the nerve center of the Third Reich. From deep within Hitler's most sensitive operations, Schmidt created an intelligence network between France, Poland, and England. In The Spy in Hitler's Inner Circle, France's former se...
2012
EN
This vivid New York Times bestseller about 1950s America from the Pulitzer Prize–winning journalist is "an engrossing sail across a pivotal decade" ( Time ).Joe McCarthy. Marilyn Monroe. The H-bomb. Ozzie and Harriet. Elvis. Civil rights. It's undeniable: The fifties were a defining decade for America, complete with sweeping cultural change and political upheaval. This decade is...
Crash Course
The American Automobile Industry's Road from Glory to Disaster
2010
EN
Accessible
With an updated Afterword by the author.This is the epic saga of the American automobile industry’s rise and demise, a compelling story of hubris, missed opportunities, and self-inflicted wounds that culminates with the president of the United States ushering two of Detroit’s Big Three car companies—once proud symbols of prosperity—through bankruptcy. With unprecedented access, Pulitzer Prize winner Paul Ingrassia takes us from factory floors to small-town dealerships to Detroit’s ...
Day of Infamy
The Bombing of Pearl Harbor
2012
EN
Lord’s classic, bestselling account of the bombing of Pearl HarborThe Day of Infamy began as a quiet morning on the American naval base at Pearl Harbor. But as Japan’s deadly torpedoes suddenly rained down on the Pacific fleet, soldiers, generals, and civilians alike felt shock, then fear, then rage. From the chaos, a thousand personal stories of courage emerged. Drawn from hundreds of interviews, letters, and diaries, Walter Lord recounts the many tales of heroism...











