In a world rewritten by artificial intelligence, leaders need more than tools-they need direction.The Compass reveals a new model for leadership that blends human judgment, machine intelligence, organizational design, and strategic imagination. AI is not here to replace leaders-it's here to amplify the ones who know how to use it. Bob Pearson provides the roadmap for navigating risk, communications, creativity, workflows, ethics, and the future of knowledg...

With the boom of e-commerce and socialmedia, companies no longer hold primarycontrol over their brand message. They nowshare that power with customers.That shift means companies must create agilemarketing campaigns that solicit the feedbackand participation of key influencers. In this newday and age, businesses and their customers tellthe story collectively—advertising is passé; welcometo Storytizing.Storytizing explain...

Bob Pearson wrote his fifth book, Firm Beliefs, to reflect on what he has learned from leaders working in three Fortune 500 companies and helping to build three marketing communications consultancies. The book represents a collection of insights learned over decades that have become, literally, firm beliefs about how to build a service-based firm or a great team within a company.The book includes 100 insights written in a style that can be read cover to cover or be used as...

Since its debut, E-commerce has been centered on the transaction. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. The Pre-Commerce Company explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves, and why they choose to support certain brands above others. It shows what executives must do to...

A Joe Bev Audio Theater Sampler, Volume 2 is an anthology representing more than forty years of storytelling by Joe Bevilacqua, a.k.a Joe Bev, the award-winning actor, writer, producer, and director.Each half-hour is beautifully produced with original a cast of professional actors, sound effects, and music.Volume 2 includes:- "I'll Teach You! … or A Box of Nothing" by Joe Bevilacqua - "A Call from the Storm" by Jim Nixon - "Uncle Dunkle and Aunt Rapunzel Te...

A tribute to the golden age of radio from veteran producer Joe Bevilacqua and comic strip artist Donnie Pitchford, The 2nd New & Old Time Radio Collection is a series of new stories and parodies featuring beloved radio characters and shows.A Joe Bev Audio Theater Sampler, Volume 1This half-hour anthology represents more than forty years of storytelling by Joe Bevilacqua, a.k.a Joe Bev, the award-winning actor, writer, producer, and director. Each half-hour...

We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?Extremists never stop trying to fi...

In 1956, Bob “Stinky” Pearson began attending college. From that time until the present, he has always been connected to higher education in some way, as a student, teacher, coach, and administrator at various colleges and universities around the United States. In this second volume of his memoirs, Pearson picks up his life’s story at the start of his college career, at Michigan State. He graduated from Brockport State in 1960, and what followed was a fifty-four-year career in university-l...

Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization?It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world’s best marketing organizations.Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step gu...

In the most practical, humorous, and fast-moving chapters you've ever read on business and nonprofit leadership and management, this in-the-trenches management expert presents his 20 Management Buckets System for understanding and organizing your important mission. "When you don't know what you don't know," says John Pearson, "the Law of Unintended Consequences will derail you every time." Based on Pearson's 48-hour Management Buckets Workshop Experience, Mastering the Management Bucke...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibil...

As we live through successive economic earthquakes that shake the core of our society, it can be difficult to maintain one's footing. Still, Dr. Stephen R. Covey argues there is a positive side to these tumultuous times, provided one is willing to take a chance and go with it. We should welcome this wild and demanding new world and embrace the opportunities it presents. Covey tells us, don't just settle for a job; you want a great job. Great Work, Great Career can help you find that great ...