We rely on willpower to create change in our lives...but what if we're thinking about it all wrong? In Willpower Doesn't Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad-one that is bound to lead to failure. Instead of "white-knuckling" your way to change, you need to instead alter your**surroundings to support your goals. This book shows you how.The world around us is fast-paced, confusing, and full of distractions. It's easy to l...

Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformationIn Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true se...

Psychologist and bestselling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning—and provides bold strategies for personal transformationIn Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true se...

"This book will help you accomplish more in less time . . . by changing your entire approach to confidence and personal commitment." — Inc.We rely on willpower to create change in our lives . . . but what if we're thinking about it all wrong? In Willpower Doesn't Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad—one that is bound to lead to failure. Instead of "white-knuckling" your way to change, y...

This isn’t a book about BECOMING it’s about BEING: noted psychologist Dr. Benjamin Hardy shows how to imagine the person you want to be, then BE that person now. When you do this, your imagined FUTURE directs your behavior, rather than your past.Who is your Future-Self?That question may seem trite. But it’s literally the answer to all of your life’s questions. It’s the answer to what you’re going to do today. It’s the answer to how motivated you are, and ho...

As he did in WHO NOT HOW, Dr. Benjamin Hardy shares one of Dan Sullivan’s simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on “The Gap,” but successful people focus on “The Gain.”"[T]his one simple concept is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance. Everything that psychologists know about how to create a high-functioning and su...

**This audiobook contains updated material from the original edition.Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life!**Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer ...

New York Times Bestseller! Most businesses aren’t stuck because they need to do more. They’re stuck because their current model can’t scale—and no amount of effort will fix it.The Science of Scaling shows you what actually scales, and what never will.This is not a book about incremental growth. If you’re trying to optimize what you’re already doing, this isn’t for you. But if you’re ready to eliminate what’s holding you back and build some...

What if everything you thought about time was wrong—and the key to scaling your company faster isn’t more hustle, but a radical shift in how you relate to time itself?In this groundbreaking audio original from organizational psychologist Dr. Benjamin Hardy and entrepreneur Blake Erickson, you’ll learn how elite performers, visionary founders, and world-class teams move faster by thinking differently.Features an exclusive interview with #1 international best...

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee. Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands.In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path...

From best-selling author Dr. Benjamin Hardy and entrepreneur Blake Erickson comes the revolutionary framework for becoming the Power Law in your industry by thinking differently, not competing harder.Most businesses try to grow by doing more, and that’s precisely why they fail. No amount of added effort, marketing, or initiatives can scale your business if you’re operating on the wrong curve, and from the wrong paradigm.This is what the power law reveals: i...

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work...