In a world where customers have AI, reviews, and communities at their fingertips, manipulation no longer works.Customers Are Not Stupid is a sharp, timely guide to understanding the modern customer smarter, skeptical, and empowered like never before. Through real world examples, relatable stories, and clear insights, Avinash Jha explains why old marketing tricks backfire, how trust has become the most valuable currency, and why respect, honesty, and empathy now define winning busin...

This book contains current knowledge and the most recent developments in the field of halophyte biology, ecology, and potential uses. Halophytes are characterised as plants that can survive and complete their life cycle in highly saline environments. This book explores the adaptive mechanisms and special features of halophytes that allow them to grow in environments that are unsuitable for conventional crops and considers their role as a source of food, fuel, fodder, fibre, essential oils,...