Digital technologies have created an opportunity to bring together knowledge management, leadership, and innovation. Any business that wishes to thrive in today's competitive digital landscape must prioritize knowledge management. Leadership in the digital era is about leveraging digital tools to manage knowledge to attain a strategic advantage effectively. Thus, leadership is an essential and central element for knowledge creation, acquisition, utilization, and integration. As a result, t...

Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how th...

Technological breakthroughs obliterate established methods and change entire industries. Disruptive technologies are seen as drivers of various business processes, and one area that these technologies have had a profound impact on is human resource management (HRM). The applications of disruptive technology in the field of HRM represent an ever-intriguing domain for researchers and professionals. These technologies have altered the processes of acquitting, hiring, training, and managing em...